The obvious, stated

The obvious, stated

: Is it just me or was this story in the Times reporting that candidates pick different shows for their campaign ads already neon obvious and not worthy of above-the-fold on page one?

When deciding where to run his television advertisements, President Bush is much more partial than Senator John Kerry to crime shows like “Cops,” “Law & Order” and “JAG.” Mr. Kerry leans more to lighter fare, like “Judge Judy,” “The Ellen DeGeneres Show” and “Late Show with David Letterman.”

Those choices do not reflect either man’s taste in television, but critical differences in the advertising strategies of their campaigns, which are spending more money for commercials than any other campaigns in presidential history.

Well, yeah.

: When I got to Colorado and turned on the TV, I was shocked to see back-to-back presidential campaign commercials. Not living in a battleground market, I had not seen one single commercial before that; it’s almost as if there’s no campaign on (or we got left out of it). Though by the end of any campaign, I do end up screaming at my TV telling every candidate to shut up already, I do wish I were seeing a few on the air, just for the entertainment value.

11 responses to “The obvious, stated”

  1. billg Avatar

    Could backfire, I guess, by turning out to be a case of preaching to their respective choirs.
    For those wondering if John Edwards changes things in North Carolina, here in the Raleigh-Durham market we are seeing several commercials from Bush and Kerry every day. (Absent Edwards, I suspect Bush’s focus on North Carolina would be limited to flying down here to pick the pockets of rich Republicans.) But, the Bush and Kerry campaigns can’t compare with the Republican candidates running in Tuesday’s primary, who are all over the place buying TV and radio time attacking each other and asserting their bona fides as family-value lovin’ conservatives who want to cut taxes. (What else they’re good for besides loving their families and disliking taxes they don’t say.)
    Meanwhile, I volunteer to count the Bush and Kerry commericials during all The Simpsons reruns.

  2. Trump Avatar

    When deciding where to run his television advertisements, President Bush is much more partial than Senator John Kerry to crime shows like “Cops,” “Law & Order” and “JAG.” Mr. Kerry leans more to lighter fare, like “Judge Judy,” “The Ellen DeGeneres Show” and “Late Show with David Letterman.”
    Even Kerry admits his target audience are idots who have time to watch daytime TV…

  3. daudder Avatar
    daudder

    you are way in the inside on this; I don’t think most people think of themselves as “target audiences’ for messages (commercial or political. As in the “advertising doesn’t effect me’ crowd.
    this kind of segmentation has been going on for years, but not talked about in the mainstream press…
    …this kind of understanding of YOUR behavoir patterns should be much more broadly understood, so you should be “pre-aware” as see/hear a commercial/political message…

  4. Michael Zimmer Avatar
    Michael Zimmer

    Following daudder’s comments, it also appears that many people don’t have a firm understanding of local media buys on broadcast (or cable, for that matter) television. When people see a campaign commercial air during Wheel of Fortune, they assume the whole country is watching it along with them. Of course, to Jeff’s point, the average NY Times reader probably does know all this already…we’ll have to see if the Green Bay Press Gazette picks up the story to educate some of those outside the loop.

  5. Charlie (Colorado) Avatar
    Charlie (Colorado)

    Next time through, let me know: I’ll buy you bear and rattlesnake.

  6. Mike G Avatar

    Daudder has a point, but still, it’s a superficial article that doesn’t analyze the buys to any substantive degree, just announces that this has happened. Look in tomorrow’s NYT for the shocking revelation that Kerry and Edwards will be appearing in battleground states, making speeches in hopes of winning what they call “voters.”

  7. John Avatar

    I had the same reaction as you Jeff — Virtually no campaign ads whatsoever on the air in Texas (big surprise there), but when I was on vacation and stopped in Cincinnati in early June, the airwaves were full of commericals targeting Ohio voters.
    TV station owners in battleground states must be praying that their states don’t fall out of the “toss-up” category between now and Nov. 2. The money they’re raking in from the two campaigns has got to be a major boost to the spring, summer and fall profit margins.

  8. Jeff Jarvis Avatar

    testing

  9. Brad Avatar

    Living in the Old Dominion, we have usually been knee-jerk thrown into the GOP pile. It is finally nice to be perceived as up-for-grabs however, based on the sheer presence and volume of campaign ads. I no longer feel like I live in political Siberia.

  10. Gary Farber Avatar

    Living in Boulder, I’ve been seeing commercials for both Kerry (“He was born in Colorado” the voice intones) and Bush multiple times a day/night for many weeks; long enough that I don’t rememember any more when they started. Say, did you know that John Kerry fought in Viet Nam, and the George Bush is strong against terror? (The latest is the John Edwards explaining how great John Kerry is.)

  11. Matthew Avatar

    It’s just smart campaigning. It’s pretty obvious that each guy is just targeting his base. Bush wants to make sure that law-and-order folks who watch shows like “Law and Order” will turn out for him come November. Kerry’s going after undecided women voters who typically lean more Democratic.
    Good for both of them!