Cost per impressed
: Ross Mayfield continues the converstion about finding new metrics to measure the real strength of this new medium: influence. And I love this line of his (my itals):
What
4 responses to “Cost per impressed”
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This is interesting, but why must we “find…ways to measure the unique value of this two-way medium”??
Why must finding a way to capitalize and commercialize blogs need to be the primary goal? Why must they become vehicles for driving advertising? -
Michael,
I don’t think Jeff is anywhere near endorsing “commercialization” in the bad sense. Quite the contrary – he recognizes that were blogs to become corporate shills they’d be less valuable because no one would trust them anymore.
But in terms of just advertising, well, it’s nice when people can make money doing what they love. A little ad selling something is not as bad as some people think it is.
By the way, Jeff, if you figure out how to “measure” this, you will be officially a genius, and possibly the savior of commercial online media. Good luck! -
“It
