: Can’t believe the puff piece The Times gave to Amplify, a service that lets you cut and paste pieces of sites onto a proprietary page format and share it. First, this has been tried a half-dozen times before with absolutely no success; no mention of that. Second, this is an invitation to violating copyright: People can copy pieces of your site and call it theirs. This, from reading The Times story, it appears that the elements aren’t actually stored on the “amp” but are direct-linked (that is, if you put a popular photo on your site, these amps, it seems, call the photo from your server without going to your page with your name and brand and advertising and so you get all the bandwidth costs and none of the glory).
If Circuits editors read Rafat Ali and Steve Rubel, they would have at least provided a few “buts” in the story.