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Blogbucks

9 comments on Blogbucks

Blogbucks

: Marketwatch’s Steve Gelsi writes about the marketing potential of blogs.

Kevin Howard, director of media for Avenue A NYC, a unit of AQuantitive (AQNT: news, chart, profile), said marketers are “salivating” over bloggers because they’re seen as trend setters.

“If they can get these people to start talking about their products, it can hopefully spread out into the masses,” said Howard, who sees strong niche potential for blogger ads. “Down the road, Google and Microsoft will get smart about it and figure how to make it a valuable proposition.”

Madison Avenue is paying close attention to Nike’s blogger-ad push, timed to coincide with the start of the Olympics.

“They’re involving the community and getting them excited about allowing them to be part of this experience,” Howard said. “We do see blogging as an opportunity for some of our clients to branch out down the road.”

[via Steve Rubel]

: MORE….

Mopsos reports on a conference on corporate use of weblogs. Says there are now 250 Disney employee blogs.

Loic presented. He summarized it on his blog… unfortunately (for me) in French.

9 responses to “Blogbucks”

  1. Jane Austen Avatar
    Jane Austen

    Hahaha! I think Bill Clinton is doing exactly what you’re saying on his blog. A few days ago there were stats on the site pertaining to the amount of products sold through the Amazon links on the site. The guy is doing some hefty business. The idea behind blogads and concentrating your customerbase does seem to work. Just look at his ad assortiment. Fits the content of the blog.

  2. hugh macleod Avatar
    hugh macleod

    Yeah, seems like Blogads are starting to reach early adolescence.
    Still scaling issues, though. Still need more of them selling ads… lots more.

  3. Michael Zimmer Avatar
    Michael Zimmer

    “allowing them [blogs] to be part of this experience”
    Is this just a euphenism for taking advantage of a blog’s audience to sell more crap?

  4. Dean esmay Avatar
    Dean esmay

    The Blogads folks are well-positioned, but they do need greater penetration.

  5. hugh macleod Avatar
    hugh macleod

    Michael, it’s called “mutual exploitation” ;-)
    I have three blogads currently running on my site. They are there because telling people about what they are advertising is very much part of my agenda. I have yet to recieve my first complaint.
    I am totally taking adantage of my audience. In return they are hopefully returning the favor by using whatever they can mine from my site to further their own needs.
    No, I do not believe the stuff I am advertising on my site is “crap”. You might think, “Oh yes you do but you’re surpressing the truth in order to make a buck” etc, but that would just be foolish of you.
    People don’t begrudge advertising as long as the ad-to-content ratio remains resonable e.g. British newspapers. It’s when the medium starts abusing its position (e.g. American network TV) that advertising starts getting a bad name.
    This complete lack of respect for their audience, this complete belief that can be as obnoxious and invasive as they want without consequences, this is what is driving the US big media out of business, not the actual content of the programs.
    And big media is blind to it. They think they’re going down the tubes because of “market changes” or whatever. It never occurs to them that maybe their own bad manners could be something to do with thier own demise.
    Heh.

  6. Andreas Duess Avatar
    Andreas Duess

    There’s even more to this than what Hugh writes above.
    Advertising isn’t inherently evil. Advertising is the lubricant that keeps commerce going and unless you think that commerce itself is a bad thing (an opinion to which you are of course entitled) blanket statements like the above lack all justification.

  7. Darren Rowse Avatar
    Darren Rowse

    It’s an interesting things isnt it – a few months ago I did an informal survey of the top 100 blogs listed on the Ecosystem’s traffic ranking and found that around 70% of bloggers were using some form of revenue raising – many Blog ads, but also quite a few Google, Amazon affiliates and a variety of other tools. I suspect it will become more and more common – but I wonder if it will only ever be a clever and/or lucky few that ever do it successfully.
    Anyway – its fun to try and make it happen – a lot of fun.

  8. jeff Avatar
    jeff

    Good! I’m a writer who only put up a blog because I hope it helps me get a book contract. Will keep u posted……..

  9. Prescription Drugs Avatar
    Prescription Drugs

    Prescription Drugs