The click vote

The click vote

: CBS Marketwatch quotes Nielsen on online political traffic and spending:

John Kerry appears to be the candidate of choice among Web surfers, but it’s still a close race. During April, about 1.6 million people visited the Democrat’s site, while 1.5 million perused

These numbers come from Nielsen/Net Ratings (NTRT: news, chart, profile).

Apparently, the Republicans’ online advertising isn’t doing them much good, even though the party is spending a lot more money. Re-election messages were flashed at 190 million people in April, compared to just 52 million who saw Democrat banners.

  • Completely guessing here, but I’d assume that this would be a common trend for the underdog/non-incumbent. If parties were reversed, we’d likely see more traffic to the site of the party not in the White House, simply because of the fact that the underdog has to fight harder.

  • I don’t see how we can judge which candidate is “winning” based on web traffic. How do we know a good chunk of that traffic isn’t comming from conservative bloggers looking for something to attack Kerry over?

  • Andy

    Doesn’t the Internet political demograhic skew heavily Progressive (usta be liberal, but now its progressive)?
    How likely is the Bay Area, NYC or Boston to elect conservative or Republican local politicians? Seems that their local voting preferences would be the best indicator of a national position.
    Barbara Boxer is phoning in her re-election campaign. So is Nancy Pelosi. They need not run very hard because nobody is chasing them.

  • Michael Zimmer

    Andy: where did you see evidence that Internet political demographics skew left? Pew data doesn’t seem to support it. Are there other surveys that provide evidence? I’d be very interested in studying the datasets.

  • Yep, 2004 has been a great year for online politic’ing…. and a bad year for people still hoping to buy blogads on the cheap ;-)

  • Andy

    Michael Zimmer
    The San Jose Mercury News has run this story, updated, every election cycle for the past 6 years. The absence of elected Republicans in the local communities supports the surveys.
    I don’t have a Lexis connection to find the precise citation. I do recall reading the report several times over the years. It may have also been in other tech publications (i.e. Industry Standard) BTW, the “Left” and “liberal” are gone its now “Progressive”. Similar, but not exactly the same as the Progressive Movement of the late 19th Century. I guess the old terms have bad connotations.