Bacteria blog
: David Weinberger reports that Stoneyfield Farms has five yogurt blogs. They’re best when they don’t just tell the company’s story but, instead, look at the world through the prism of the Stoneyfield brand: When they link out to stories about healthy women and children and the environment, they tell us that that’s what the company cares about. If they essentially underwrite good blogs about things people care about, that can be good. When they tell me about Stoneyfield’s work, well, I don’t much care.
