A burger with a side of Hoobastank, and supersize my wi-fi
: Thanks to PaidContent’s job listings, I see the McDonald’s is hiring a consultant to make “digital customer services” a menu offering.
McDonald’s Digital Re-Imaging team is tasked with the identification, testing and optimization of new digital customer services for McDonald’s restaurants. These self-funding or for profit services will enhance the McDonald’s in-restaurant customer experience by leveraging our existing high-speed network. Examples of these services include Wi-Fi internet access and a myriad of content and connection applications.
Why should Starbucks be the place to get online? McDonald’s has a helluva lot more locations and cheaper drinks. And if Starbucks can go into the music business, why shouldn’t McDonald’s? It will sell to a younger, hipper (read: less jazzy, folksy) audience.
