Bottom line

Bottom line

: Movable Type reveals its new pricing and I predict it could cause a storm of protest.

Regular pricing (introductory pricing lower) for the personal license runs from $99.95 to $189.95 for five to 10 blogs. Regular pricing for the commercial license runs from $299.95 to $699.95 for five to 20 blogs.

The problem for little guys is that personal is defined as “noncommercial.” So, one must assume, if you do anything to make money — Blogads or AdSense or Amazon affiliation or what about a tipjar? — you have to get the commercial license. There’s also a free version with no SixApart support but it, too, is noncommercial.

The problem for big guys is the arbitrary limit on the number of blogs. Calacanis already has more than 20; Denton will soon; Corante is one away; in full disclosure, my day job site is well over that. This is the chronic conundrum of software licensing: You have to be able to price on volume usage but you also don’t want to discourage usage… because you only drive your customers to your competitors. Why limit the ambition of your customers? The attitude should be: Want 1,000 blogs? Great! We’ll make it easy for you. Putting a cap of 20 on the license is thinking small, way too small.

It’s clear that SixApart should be making money for a very good product. It’s clear that they were not getting enough money before. I like all the guys at SixApart; trust and respect them. I like the product and have no desire to go looking for alternatives. But…

This comes at what I believe is a bad time: when Movable Type users have been feeling a bit neglected as all the new features have gone to the paid hosting service, TypePad (which won’t work for many bloggers with big ambitions in terms of the number of blogs or bandwidth) while MT 3.0 is forever on the horizon.

Olivier Travers wrote a great and softspoken post two weeks ago saying that the delay in getting to the next version of MT has only increased the anticipation and that the lack of new features is thus bound to disappoint.

I’ve spoken with some other power users of MT who are unhappy that they have not gotten swift help on such issues as comment spam.

And at the same time, Blogger comes out with all kinds of new features … at last (but, hey, it’s free). And I know of another rabid competitor getting ready to pounce.

Damn, the last thing I wanted to do right was comparison shop.

: UPDATE: SixApart’s Anil responds in the comments (as I knew he quicklyi would):

The personal/noncommercial license specifically allows incidental revenue like blog ads or tip jars or affiliate revenue, just to accommodate the way personal bloggers use the app. That was fun trying to explain to a lawyer.

Great.

18 responses to “Bottom line”

  1. joy Avatar

    This is also a bad time for Six Apart as wordpress has been getting some good reviews.
    I’d like to see Six Apart get paid for their product too, but I’m thinking that their initial concept of offering a standalone MT “free with no support” and “paid with support” just didn’t make enough people to go for the paid version, thusly we’re now seeing the licensing tied to author numbers.

  2. tubedogg Avatar

    The rather ironic thing is, when you factor in hosting, TypePad is cheaper, and has more features, including unlimited authors/blogs. Bandwidth could be an issue, though the site claims “low cost” options for upgrading bandwidth and disk space.
    Plus they have a 10% “lifetime discount” as a launch special right now.
    That’s really kind of sad.

  3. Dr. Kate Avatar

    I’m sticking with 2.661 until WordPress offers multiple blogs on one installation. On another site, I host a ton of blogs for friends who aren’t geeks and just want a way to talk with friends and family. None of them are high-traffic or commercial by any definition, but I run more blogs than the most expensive commercial license permits. Very badly managed, 6A. (Oh – and I donated, but now I can’t be listed in Recently Updated unless I buy a 3.0 license? That just smacks of pettiness.)

  4. Lola Avatar

    Wow . . . that’s a lot of money. Going to have to take a look at other blogging software.

  5. Billy Beck Avatar

    I use MT at the Command Post and pMachine at my place.
    There is absolutely no question on earth to me where my allegiance lies. I adore Michele, but I do not dig that software at all.

  6. Lola Avatar

    Well, looks like there may be a bit of backpedaling at 6A – check out the thread on forum4bloggers in the “Bye bye MT (3.0 is overpriced)” thread.
    Frankly, what they need is a good PR department in there, and fast. This could have been better handled.

  7. fiat lux Avatar

    I agree that MT is not thinking big enough with its limits to the number of authors and blogs.
    Plaidworks.com has another good analysis of the situation. His main point is that MT seems to be trying to move small-timers to a hosted service and away from self-hosting. For small, self-hosted bloggers like me, it’s upsetting to be told that MT is not really interested in you. And being bloggers, we tend to vent our frustrations on our blogs.
    I am debating whether to fork over $50 for MT 3.0 personal, move elsewhere, or wait a few weeks and see what shakes out.

  8. Anil Avatar

    The personal/noncommercial license specifically allows incidental revenue like blog ads or tip jars or affiliate revenue, just to accommodate the way personal bloggers use the app. That was fun trying to explain to a lawyer.

  9. Gerard Van der Leun Avatar

    Anil, I don’t think as the person in “charge” of business development at 6A you should be spending a lot of time explaining things to lawyers.
    Your job right now is to explain things to your users before the development of your business takes a big, big hit.
    You might start by trying to answer the question, “What were you thinking?”
    You can do it. After all, doesn’t your app make for clear, concise and detailed communication?

  10. Old Grouch Avatar
    Old Grouch

    Well, fiat, there could be problems moving to hosted services, too:

    “Quote[ing MT terms]:
    Making Copies
    You may install the Software [MT] on only one (1) computer or server having a single CPU.

    This immediately would place anyone installing MT 3.0 within our network in violation of the license, as we run no single-CPU servers within the network for client use. In addition, since a server can hold more than one individual client, even were we to use single CPU servers for clients, a second installation of MT 3.0 on such a machine would be in violation of this item in the license.” –administrator at a *major* blog hosting service, intentionally not linked

  11. Anthony Avatar

    I’d recommend WordPress, a fully-featured, open-source, PHP/mySql, blogging system that is free and will soon offer muliple-blog support.
    I’ve used it for a while now and it just gets better and better…

  12. jon h Avatar

    It’s thrilling to see everyone taking the license terms seriously– a testament to the honor of folks using MT.
    As a consultant to non-tech users, I helped supervise (for modest pay) the installation of an MT-served set of pages for a nonprofit user. My ability to help clients by advising the best, most robust solution (MT) is now a violation under the terms of MT3. Which would be fine, if 6A was now offering to do what I do– suss out need, design the UI, hand-hold users, custom-build patches and fill gaps in their product– but they’re not. And my clients couldn’t afford the $699-ish tier of services anyway.
    This is a bad, bad solution to a legitimate business problem. I hope they re-think, and soon– before I have to recommend a different product, or knowingly violate license terms.

  13. MWS Avatar

    We’ve settled on Mambo which is an OSS content management system. It doesn’t have some of the more blogger-friendly features like trackback and pinging but it has quite a few others that others lack such as auto searching, multiple templates and themes, printer-friendly editions (great for Drudge overloads), search-engine friendly URLs, forums, etc.
    There’s a demo version of the program here.
    It’s sort of a cross between a blog system and a community portal like the nukes

  14. Tom Avatar

    tubedogg-
    Good point about the pricing for TypePad – however, I haven’t found one T/P site that loads faster than the average MT site. I suspect hosting will become an issue for that product, as great as it seems to be from face value.

  15. Michael Zimmer Avatar
    Michael Zimmer

    Bottom line: blogging remains a tool for those who can afford it. A “citizen’s” media, it ain’t.

  16. jeff jarvis Avatar
    jeff jarvis

    michael… wrong. blogspot and blogger are free. that is how some iraqi and (

  17. Michael Zimmer Avatar
    Michael Zimmer

    Well, “free” isn’t quite accurate. You need the following to participate in the blogosphere: electricity, proficiency in English, the knowledge base to manipulate a computer interface, access to a computer, access to the Internet, available time. None of these can be taken for granted, and none of these are (in an economic sense) free. Do blogs allow for a more participatory medium of communication? Sure. But don’t fool yourself into thinking all citizens have equal access.

  18. Andrea Harris Avatar

    There is no such thing as equal access for anything besides air and the grave. There never will be. Perhaps what people should start saying is that computers and the internet are becoming more and more available to people who once were too poor/beyond the limits of accessibility.