Ombadsman
: Tom Mangan has a reverse-psychology marketing idea for newspapers: Hire a blogger to snark about your paper every day and get it talked about.
The media pundit's pundit. Written by NYC insider Jeff Jarvis, BuzzMachine covers news, media, journalism, and politics.
Ombadsman
: Tom Mangan has a reverse-psychology marketing idea for newspapers: Hire a blogger to snark about your paper every day and get it talked about.
Italic tag open. Gah!
Heck, I might just do that myself for free! Not long ago, my local paper announced they were recruiting for their “Reader Board,” which supposedly is a volunteer group for the purpose of advising the paper on the wants/needs of their readers. Guess what?
They turned me down!
Nevermind nobody else in southern AZ knows more about blogs and electronic publishing. And I was willing to advise them for free. I think some papers really aren’t ready for the 21st Century, no matter what. Last year’s board worked for months and came up with — ta-da!
An entertainment column. Cutting edge, that.
Sheesh. My dad had a saying: “They don’t know enough to ache when they’re in pain.” Think that applies here.