They love us, they really love us
: Soccer moms love the Internet, according to a study done for Disney [via Adrants]:
Eighty-four percent of mothers who use the Internet said that if they had to give up one type of media, they would miss the Internet more than any other source of information or entertainment…
Among the study’s other key findings: Moms now use the Internet almost twice as much as they watch TV, spending a total of 13.2 hours a week online versus 7.6 per week for TV. They use the Internet primarily as an information resource (86 percent placing it well ahead of TV and newspapers), secondarily as a source of entertainment (63 percent), and thirdly as an activity to engage their kids (43 percent).
The Internet outranks TV, radio, and magazines as a trusted source of information. Only newspapers were ranked higher, and then, only by 3 percent….
