Bob Quits: an advocacy/advertising/reality blog
: BobQuits.com is a blog and cam journal by a sheet-metal worker who’s trying to quit, put on by American Legacy, the antismoking ad group put together by the big tobacco settlement. I don’t know how real this is (Bob’s not his real name… and what if “Bob” falls off the wagon?). But it is an interesting approach, using real people and blogs to advertise and advocate.
by Jeff Jarvis