: On the one hand, it’s kinda cool that Stoneyfield Farms is hiring a blogger [via Anil]
On the other hand, how much can a person say about yogurt (here’s a page that starts at the beginning: “A cow is a mammal…”)
And on that same other hand, I wonder whether Stoneyfield would be better served hiring a blogger or underwriting and sponsoring other blogs about organic farming and nutrition and diet and all the interests compatible with their brand.
Take that salary and marketing expense and spread it out over 100 blogs, $1,000 each, and see what will grow. It’s just like yogurt culture: These good germs will grow and multiply and make lots of blogalicious good yogurt.