Building an empire, a link at a time

Building an empire, a link at a time
: Jason Calacanis has been (uncharacteristically) quiet lately but he emails that he has been busy with new blogs: He started a Sundance blog (smart way to get juice at the festival) plus one on documentaries and another on indies.

And he’s signed up his first blogger, Greg Scher, to create the spam blog and one coming on grid computing.

Next up, he says: the revenue bits. Amen to that.

2 responses to “Building an empire, a link at a time”

hugh macleod

January 6, 2004

Well done Jason! What a great idea Sundanceblog is!
My only concern: The Weblogsinc schtick seems intent on “burying” the identity of the actual blogger, in order to give the Weblogsinc “brand” all the glory.
Reminds me of Gawker: Denton didn’t want Liz Spiers to be too closely tied to Gawker… “it’s not just about Liz” etc (I’m assuming so he could hold on to all the equity). So equity-free Liz up n’ left.
I’m not saying that was a bad move. Denton/Calacanis would want to hold on to the equity… they want the brand (which they own) to be the star, not the person actually providing the content (which they don’t). If I was them I’d feel no different.
The thing is- a good blog only needs one person. As soon as you add more than one agenda to the mix things get messy fast. Which is probably why big media doesn’t know what the hell to do about this whole blogging thing. They can only deal with models where they hold all the cards, where the brand is everything, and the people doing the actual work are utterly disposable.
C’mon Jason, give us your take ;-)

Tim

January 7, 2004

Amen to the revenue bit for me too!
I’m officially launching mid-jan and would very much value your thoughts.
http://www.thenub.net
Regards,
Tim

Building an empire, a link at a time

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2 responses to “Building an empire, a link at a time”