Social software
: Lots of smart folks are trying to figure out what the hell social software is, even as money pours into it. The problem is, the Internet is already the social software and rather than artificially imposing new social software on it — rather than trying to turn us all into social spammers — the real trick is freeze-drying what’s already happening in the real world and virtual world instead of an artifical one: What do all my links signify about my network; what does my network have to say about the topics that matter to me; and perhaps, what connections can my connections make (but why would they?)? That’s the trick; that’s the mega McGuffin and everybody’s chasing it.
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