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Blogvertising

2 comments on Blogvertising

Blogvertising
: Henry Copeland reports that Howard Dean’s campaign is the latest institution smart enough to buy ads on blogs.

: Meanwhile, John Robb notes:

I notice that Kerry has joined Clark by advertising on the Dean keyword in Google. No ads are attached to the Bush, Clark, or Kerry keyword. Hmm… Looks like a missed opportunity. This is even more interesting. Nothing is attached to issue keywords like Iraq, Medicare, or the Environment. This is a big mistake. Google performance marketing on issue keywords would be very effective in the 2004 presidential campaigns.

Advertising on weblogs will be more targeted and effective. There’s less inventory, but that will change…

2 responses to “Blogvertising”

  1. djspicerack Avatar
    djspicerack

    it is interesting – I have an ad-sized Clark logo (he’s my guy) on my blog right now, for free =)
    Curious to see how fast the google adwords get bought up though – it’s a no brainer but could get really expensive, unless they set up a good budget for them.

  2. henry Avatar
    henry

    Some of the campaigns have been buying Adwords since last summer. What’s more likely: that these guys are dumb or that the issue Adwords Robb suggests (Iraq, Medicare, etc) have been tried already, but don’t work well?