Blogvertising
: Henry Copeland reports that Howard Dean’s campaign is the latest institution smart enough to buy ads on blogs.
: Meanwhile, John Robb notes:
I notice that Kerry has joined Clark by advertising on the Dean keyword in Google. No ads are attached to the Bush, Clark, or Kerry keyword. Hmm… Looks like a missed opportunity. This is even more interesting. Nothing is attached to issue keywords like Iraq, Medicare, or the Environment. This is a big mistake. Google performance marketing on issue keywords would be very effective in the 2004 presidential campaigns.
Advertising on weblogs will be more targeted and effective. There’s less inventory, but that will change…
