Jason is, as always, enthusiastic and engaging. He is also open, taking me back to his office to show me his new tools. I won’t go into detail; that’s for him to blog (and, yes, he will start a personal blog and work on one of this biz blogs).
I at least see the reasoning behind his creation of tools (he sees the chance to get richer data and to create links between blogs both editorially and in advertising; that, he says, will be easier to do in one environment). I heard more about his revenue strategy (he’ll say more about that later). And he clarified his profit-share structure (he’s not taking out his overhead before he shares, contrary to some speculation).
I don’t know whether he can get as many successful niche biz blogs as he wants; don’t know whether he’ll get as many bloggers as he needs (though he says he’s getting interested email aplenty already, thanks to the brouhaha hereabouts); don’t know whether he can get as much revenue as he hopes. But, of course, no one knows any of that when you start a new biz.
We’ll watch with interest….