The media pundit's pundit. Written by NYC insider Jeff Jarvis, BuzzMachine covers news, media, journalism, and politics.
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: Lost Remote, the great TV news weblog, points us to a hilarious compilation of local TV news slogans. A sampling:
: “Close to Home”
: “Straightforward. To the Point.”
: “Your Weather Authority”
: “We’ve Got You Covered”
: “Coverage You Can Count On”
: “We’re Always Building Our Station Around You”
: “It’s About Time”
: “Always Coverage You Can Count On”
: “First. Live. Local.”
: “Dedicated. Determined. Dependable.”
How about: “Cute anchors!”
‘We Have Ugly Hairdos!’
“We care more about you than you care about yourself.”
One of the local stations has the motto “Straight to the Point.” In a notable blooper, one of their newsreaders dropped the f-bomb on camera, thinking they weren’t on the air. Now, whenever I run across their slogan, all I can think of is “Straight to the F***ing Point!”
Now THAT is a slogan.
(sorry about the editing; not sure what the Buzzmachine policy on profanity is.)
Well, obviously they can’t describe the actual content or we’d get “Channel 4 News — interminable teases of stories that last 7 seconds” or something of the sort. Maybe “banter among the anchors is more important than the news.”