A Oh, Well
: AOL Time Warner is thinking about dropping AOL from its name. The Wall Street Journal reports that the idea came from AOL itself so the online division gets its brand back. (Mewonders whether that may be a bit of overspun PR, but fine.)
I long ago suggested dropping the AOL and I’d go one step further and drop the Warner. That’s one way to prove that the company is no longer trying to stitch and synergize, that it is coming together behind one strategic engine. And Time is such a, well, timeless name.
That’s what I’d do if I ran AOL Time Warner. But thank goodness, I’m not.