War PR

War PR
: The Defense Department policy of embedding correspondents with fighting units is proving to be brilliant — for the Defense Department. First, it assured them sympathetic, human-level coverage of our troops as they waited and bonded. Second, now that war has begun, the “embeds” are restricted from saying a lot and even if they could say what they know they don’t know much; we hear TV correspondents gasp as something wooshes overhead and they tell us that something wooshes but they don’t have the faintest idea what’s doing the wooshing or where it’s headed. Or as a journalist embedded on the USS Abraham Lincoln said with admirable candor: “We’re in the thick of it, knowing precious little.”

And besides, if you don’t like the media, then you can make fun of how silly they all look talking in gas masks.

3 responses to “War PR”

  1. Fred Avatar

    This may be the first incident in a very long time in which reporters find themselves in much the same position our soldiers and sailors have continually found themselves. Not know everything that is going on, but doing their job because… well, thats what they are there to do. I guarantee that these reporters will go home with a new and much deserved respect for what our men and women in uniform do.
    Ultimately it was a brilliant move by the DoD and it just goes to show that we have smart and capable people running things.
    Fred

  2. Joanne Jacobs Avatar

    I’ve noticed reporters using “we” too. They can’t help but identify with the troops they’re with.
    I wonder if this will have a long-term effect on coverage of the military: 500 or so reporters — very few of whom have served in the military — now see the military as “us” instead of “them.”

  3. Gail Rampke Avatar
    Gail Rampke

    Some see this as a bad thing; ‘skewing’ the reporting on the war. I can see that point of view but I see it more as rebalancing an already skewed viewpoint. After all, not *all* reporters are in the field; there are still plenty left to hate the military.