As I was saying… Bloggers are influencers
: E-Commerce Times [via Martin Roell] reports:
One technique that was not available to publicity seekers and brand builders five years ago but now is seen as a way to influence the public is Weblogs, or “blogs” for short.
These self-published Web diaries are creeping into the public eye as legitimate, if quirky, sources of news and information. By influencing blog publishers, a company can relay its message to the public and pick up some credibility along the way, according to Denise Garcia, a research director focused on online marketing at Gartner.