At the Aspen Ideas Festival this week, Andrew Sullivan said, “Journalism has become too much about journalists.”
True. It’s not just that newspapers are covering their own demise as thoroughly as Michael Jackson’s. This is about the mythology that news needs newspapers – that without them, it’s not news.
In an offhand reference about the economics of news, Dave Winer wrote, “When you think of news as a business, except in very unusual circumstances, the sources never got paid. So the news was always free, it was the reporting of it that cost…. The new world pays the source, indirectly, and obviates the middleman.” This raises two questions: both whether news needs newsmen and whether journalists and news organizations deserve to be paid.
I tweeted Winer’s line and Howard Weaver then started a discussion with this tweet: “Is it news if it’s not reported? I don’t think so.” I don’t think he’s saying that the reporting needs to be done by a professional, but he is saying that reporting is what makes news news. Does news need the middleman?
Steve Yelvington just tweeted that “The Washington Post ‘salon’ debacle is a clash between myth and reality on so many levels: ‘the select few who will actually get it done.'” Being needed.
The realization of that myth – the myth of necessity – hit me head-on when I read an unselfconsciously narcissistic feature in The New York Times this week about the room where the 4 p.m. news meeting is held. Guardian editor Alan Rusbridger has likened that meeting to a “religious ceremony.” The Times feature certainly acted as if it were taking us inside the Pope’s chapel: “The table was formidable: oval and elegant, with curves of gleaming wood. The editors no less so: 11 men and 7 women with the power to decide what was important in the world.”
Behold the hubris of that: They decide what is important. Because we can’t. That’s what it says. That’s what they believe.
I was trained to accept that myth: that journalists decide what’s important, that it’s a skill with which they are imbued: news judgment. I worked hard to gain and exercise that judgment. The myth further holds that no judgment of importance is more important than The Times’; that’s why, every night, it sends out to the rest of newspaperdom its choices. News isn’t news until it’s reported and it’s not important until The Times says so.
But why do we need anyone to tell us what’s important? We decide that. What’s important to you isn’t important to me. Why must we all share the same importance? Because we all shared the same newspaper. There is the wellspring of the myth: the press.
I am trying to cut through these many myths about newsso I can reexamine them. In something I’m writing now for another project, I say: “To start, it is critical that we understand and question every assumption that emerged from old realities – for example, that news should be a once-a-day, one-for-all, one-way experience just because that’s what the means of production and distribution of the newspaper and the TV broadcast necessitated.” And: “Owning the printing press or broadcast tower used to define advantage: I own and control the means of production and distribution and you and don’t, which enables me to decide what gets distributed and forces you to come to me if you want to reach the public through news or through advertising, whose price I alone set with little or no concern for competition.”
No more. The press has become journalism’s curse, not only because it now brings a crushing cost burden but also because it led to all these myths: that we journalists own the news, that we’re necessary to it, that we decide what’s reported and what’s important, that we can package the world for you every day in a box with a bow on it, that what we do is perfect (with rare, we think, exceptions), that the world should come to us to be informed, that we deserve to be paid for this service, that the world needs us.
The journalistic narcissism that extrudes from the press extends to so much of the journalist’s relationship with her public. Jay Rosen just tweeted his headline for Plain Dealer Connie Schultz’ return of spitball (below): “A blogger was mean to me so that means I’m right.” John McQuaid tweeted that he feared I was “only abetting Connie Schultz’s effort to turn a real debate into a bloggers vs. MSM culture war.” He’s right. Schultz didn’t address the substantive objections to her hare-brained and dangerous scheme; she made it about her.
Oh, I know, this is all a big set-up for your punchline: A blogger is talking about narcissism? Heh. Isn’t blogging the ultimate narcissism? But who called it that, who made that judgment? Journalists, as far as I’ve seen. When they talk, it’s important. When we talk, it’s narcissism. What we say can’t be important – can it? – because we’re not paid and printed. But I don’t want to replay the blog culture war, which I keep hoping is over. I want to question assumptions, to find the cause and effect of myths.
And that’s what Winer is trying to do when he reminds us that the important people in news are the sources and witnesses, who can now publish and broadcast what they know. The question journalists must ask, again, is how they add value to that. Of course, journalists can add much: reporting, curating, vetting, correcting, illustrating, giving context, writing narrative. And, of course, I’m all in favor of having journalists; I’m teaching them. But what’s hard to face is that the news can go on without them. They’re the ones who need to figure out how to make themselves needed. They can and they will but they can no longer simply rest on the press and its myths.
: LATER: Good discussion in the comments already. I particularly like this from Craig Stoltz:
At the WaPo, where I used to work, the story conference room was decorated with (1) the metal frame with sticks of backwards type that was used to print the “Nixon Resigns” front page [it is said that that wall had to be reinforced to bear its weight–myth?]; (2) a framed Post advertisement from the early 70s reading “I got my job from the Washington Post,” which Gerald Ford was good-natured enough to sign; (3) two columnar shelves of important tomes written by Post staffers over the years; and, yes, (4) a polished wooden table whose craftsmanship and sheen suggested the Pedestal of Truth.
No coffee was allowed in the room.
Confession: Every time I was in that room I felt inspired, breathed in the myth, absorbed the history and mission that made the Post such an extraordinary institution [and which makes these week’s “salon” disaster so heartbreaking].
That room and the myth it conveyed may have made me a better journalist.
I suspect it made me a more arrogant, and therefore ultimately vulnerable one.
: In Twitter, Aaron Huslage asks: “How is curating journalism different from the NYT editorial meeting? isn’t it, at heart, picking ‘what’s important’?” And I responded: “Now it doesn’t have to be one-for-all. And it’s not necessary what’s ‘important’ (as the NYT says) but ‘relevant’ (Google’s goal).”
: Juan Antonio Giner takes apart the Times room: an analog space for a digital age.
: Tim Russo responded to Schultz, though she refused to respond to him.
: ANOTHER great comment, this one from David Weinberger:
May I add one more, related, myth to your collection, Jeff? Here goes: It’s possible to _cover_ the day’s events.
This is just a different way of putting your formulation “One man’s [sic] noise is another man’s news.” But I think it’s worth calling out since the promise of global sufficiency is a big part of traditional newspapers’ promise of value to us: “Read us once in the morning, and after going through our pages, you will know everything you need to know.” (Do radio stations still make the ridicule-worthy “Give us 8 minutes and we’ll give you the world?” claim.) Yeah, no newspaper would ever maintain that claim seriously if challenged — they know better than their readers (or at least they used to) what they’re leaving out — but it’s at the base of the idea that reading a paper is a civic duty. The paper doesn’t give us _everything_ but it gives us _enough_ that reading one every day makes us well-informed citizens.
The notion that newspapers give you your daily requirement of global news — which works to wondering, along with Howard, if there is such a thing as “news” — seems to me to be as vulnerable as the old idea of objectivity. Like objectivity: (1) It’s presented as one of the basic reasons to read a newspaper; (2) it hides the fact that it’s based on cultural values; and (3) it doesn’t scale well in the age of the Net.
Ultimately, this myth is enabled –as so many of the myths of news and knowledge are — by paper. Take away the paper and the newspaper doesn’t become a paperless newspaper. It becomes a network. That’s what’s happening now, IMO. From object to network … and networks are far far harder to “monetize” (giving myself a yech here) than objects….
: In the comments, Jay Rosen says narcissism is an even more apt metaphor than (he thinks) I know:
Jeff: You should improve your grasp of what narcissism is. The term is commonly used to mean self-absorption or excessive self-regard (“it’s about meeeee”) but that’s a subtle misunderstanding. True narcissists have a weak concept of self because they often don’t know they leave off and the world begins. In the clinical sense, key features of a narcissistic personality disorder are grandiosity and a lack of empathy.
I’m not trying to correct you; I’m saying that if you look closer at what pathological narcissism is, beyond its pop culture meaning, this might allow you to strengthen your critique. For example, equating newspapers with democracy is grandiose in the extreme, right? The prize culture could be connected to the “need for admiration,” and so on. It may be a better metaphor than you have let on here– and worth developing. Cheers.