As the web turns live — with broadcasters streaming and with anyone carrying a mobile phone broadcasting — the next big challenge for search will be how we can find what’s going on while it’s going on. How can we search the live web?
I’ve written here before that witnesses sharing what they see via video from their mobile phones will change the essential architecture of news. No longer will CNN tell witnesses to send things to them that they then vet, package, and present to the world. When a Qik or Flixwagon user sees live news and broadcasts it on the web, it won’t be through CNN. CNN’s challenge will be to find it and its choice will be to link to it or embed it or not. That changes the role of a news organization in the ecology of news. It might even take them out of the flow of much of live news unless they can come up with systems to find and recommend what’s happening now.
Even when dealing with known, branded sources of live broadcast, there’s a challenge. I want to see whether anyone — TV or radio network or citizen armed with a Nokia — is going to broadcast Barack Obama’s speech about race from Philadelphia today. But I can’t find that.
Google is not prepared for the live web. Google values pages that grow links and clicks over time. It understands the permanent web. Of course, that is a protean thing, a growing brain. But it’s not live. Technorati likes to think that it gives us the live web but I’d say that instead it gives us the dynamic web, the latest static pages. It also doesn’t give us live.
How can you find and value live? Looking at links will make you too late. Traffic might tell you something — why are people swarming around this video stream? — but that, too, will be unreliable and probably too late. Brand won’t be a help because the witness will almost always see and share news before a reporter can get there.
Nobody would have had any reason to know that I was on the last PATH train into the World Trade Center on 9/11 but if I’d had the phone I had now, I would have been broadcasting the news from eye-level — not from rooftops three miles away — as it happened. How could you have known that?
There will need to be a new system where, Twitterlike, he who’s broadcasting live can alert the world about what he’s sending and others — audiences or armies of interns monitoring these feeds — help the good stuff bubble up and quickly.
If this doesn’t exist, the live web’s value will be as perishable as smoke. If it does exist, we’ll probably find what’s going on — what’s news — around the present news architecture. And then we’ll have to wonder how we vet and confirm that what we see is real.
Live changes everything — again.
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Seconds after posting this, I see Dave Winer — who else? — at the start of such a structure of leading us to the live web. He Twittered: “I’m making an MP3 of Obama’s speech. I’ll publish it a few minutes after the speech is over, 15 minutes from now.”