Steve Baker talks to adman Rishad Tobaccowala of Denuo (Publicis):
He maintains that Google is out to become the eBay of advertising, but with one crucial difference: “eBay makes the market but doesn’t take sales,” he says. “Google is the seller and the market. Eventually, someone has to wake up and say, ‘This is [BS]’.”
And we have to wake up and create the open marketplace that will compete with Google’s coming monopoly. We have only ourselves to blame.
So Google starts a page creator. Haven’t we been there, done that?
I might be more interested if they had:
* Tied this with Blogger to create freeform blogs.
* Tied this with Google Base to let people create structured data.
* Tied this with RSS to create feeds.
* Tied this with Google Video and podcasts to create homes for many media.
* Tied this with Google Mobile to enable me to create any of the above for my phone, or yours.
* Tied this with Google Groups to allow creation of collaborative content.
And so on, and so on….
The power of Google is not in creating a bunch of separate things but in making connections. But not unlike other big media companies, they now seem to be finding it difficult to spell synergy. [via Squared and Scripting]
I’ve been arguing for sometime that the real competitor to Google will not be the next big thing but lots of little things, like Oodle, for job search and now see more specialized searches at Kosmix for health (it’s prett good), travel, and politics. [via TechCrunch]
Google blacklists the German BMW site. And the German Rocketboom protests.
If you get a chance, listen to this panel from the just-ended Burda Digital Lifestyle Day (which, sadly, I couldn’t attend, having too much work to do at home) to hear Marissa Meyer, the head of user interface and much more at Google. She made quite the splash on her recent cover of Business 2.0 — smart, beautiful, powerful, rich… enough to make her the geek goddess of all times — and so it’s interesting to finally hear her (and her endearing, humanizing little honk, a small badge of geekiness). It’s revealing, I think, of Google and its plans. She talks about things that come after blogs, about Google’s ambition to answer your question about how to cook a recipe with a video reply, about the devices that will take over home entertainment (she wished the home-entertainment Mac Mini had been one of Jobs’ announcements and said she and friends — not necessarily Google friends, note — thought about making it themselves). She also told about an employee who begged for help with SEO because she didn’t want the first thing to appear on a search for her name be her victory in a math award; with that, she’d never get dates (Meyer said they were having her post a lot on the Google blog since it has Googlejuice). She may be the most powerful woman in technology and because she’s so rarely heard, it’s revealing just to get this chance.
: Here’s what Meyer said about blogs:
I think there is a huge appetite for people to be able to publish easily to the web. I think there is a question in my mind as to whether or not blogs as they exist today are in fact that medium. I think they come today with a lot of conventions: You need to publish every day, you can’t retract or revise things, you have to publish another post. There’s a lot of religion around blogs that makes it not a great tool for, say, someone like my mother, who’d love to publish things on the web… I think there is a huge opportunity for blogs to broaden their perspective in the way they view some of their conventions and make themselves a lot more palatable for the public at large.