Posts about google

The right to remember, damnit

A reporter asked me for reaction to news that Google has put up a form to meet a European court’s insane and dangerous ruling and allow people to demand that links to content they don’t like about themselves be taken down. Here’s what I said:

This is a most troubling event for speech, the web, and Europe.

The court has trampled the free-speech rights not only of Google but of the sites — and speakers — to which it links.

The court has undertaken to control knowledge — to erase what is already known — which in concept is offensive to an open and modern society and in history is a device used by tyrannies; one would have hoped that European jurists of all people would have recognized the danger of that precedent.

The court has undermined the very structure of Sir Tim Berners-Lee’s invention, the link — the underpinning of the web itself — by making now Google (and next perhaps any of us) liable just for linking to information. Will newspapers be forced to erase what they link to or quote? Will libraries be forced to take metaphoric cards out of their catalogs?

The court has, ironically, made Google only more powerful, making it the adjudicator of what information should and should not be found. The court has also given Google ludicrous parameters — e.g., having to decide what is relevant to what; relevant to whom; relevant in what context?

We don’t know how this order will be implemented by the various search engines. One question is what right of notice and appeal a delinked site will have.

If this process is public, as it should be, then doesn’t that have the potential to bring even more attention to the information in dispute? Another question is whether content will be made invisible in Europe but will still be visible — as I hope it will be — in the rest of the world, where the European court has no authority. Will this then allow others to compare search results and make the banned information only more visible? In the end, has the court assured a Streisand effect — or, as the comedian John Oliver said on his HBO show, the one thing that is known about the Spaniard who brought this case is the thing that he does not want known.

Further, what of search engines and sites that have no European offices and thus the court has no authority over them? If they refuse to delink on demand will the court ban these sites for European view?

Finally, I am concerned about the additive effect of this ruling on Europe’s reputation as technophobic or anti-American. Add to this especially various actions in Germany — government officials demanding a “Verpixelungsrecht” (a right to be pixelated) in Google Street View despite the fact that these are images taken of public views in public places; German publishers ganging up on Google to strongarm politicians into passing a law limiting the quoting of snippets of content and now threatening to break up Google — in addition to similarly head-scratching moves in France, Italy, and elsewhere. Is Europe a place where any technology company or investor will choose to work?

You ask about Eric Schmidt and David Drummond cochairing the advisory committee. That is a clear indication of how profound and dangerous this situation is in Google’s view. It so happens I was in Mountain View two weeks ago speaking to the all-hands meeting of Google’s privacy teams and I can tell you they were shocked at the ruling. I also said much of what I’ve said to you there. I am appalled by this ruling. [As a matter of disclosure, Google paid my travel expenses but I have no business relationship with Google.]

Past the page

Watch this video and be astounded by what you can do with questions and answers, orders and actions, curiosities and information in voice using “OK, Google” (or, if you prefer, as I do, “OK, Jarvis”).

Now think about the diminished role of the page and what that will do to media. We publishers found ourselves unbundled online, so we shifted from selling people entire publications to trying to get them to come to just a page — any page — and then another page on the web, lingering long enough to shove one more ad at their eyeballs.

But just as the web disintermediated physical media, voice disintermediates the page. But media still depend on the page as their atomic unit, carrying their content, brand, ownership, and revenue. Now, when you want to know the score of the Jets game — if you dare — you don’t need to go to ESPN and find the page, you just say, “OK, Google. What’s the Jets score?” And the nice lady will tell you the bad news.

Now let’s go farther — because that’s what I live to do. Let’s also disintermediate the device. There’s nothing to say that you need to speak to your device to do this as long as you can get your question to Google in the cloud. So imagine that you carry with you a transponder that broadcasts your identity — it could be a phone or Google Glass or a watch or just a card in your wallet, if you still need a wallet — so that when you walk into a connected room, you can simply say out loud, “OK, Google,” and ask your question and you’ll get an answer from whatever device happens to be listening. You can be in a rental car that knows you’re you and tell Google to add a calendar item or make a phone call or look up a fact and you’ll not have to see a single page. Star Trek didn’t navigate the universe through pages.

So there’s the next kick in the kidneys to old media. There’s another reason to build relationships with people so we can be their agents of information rather than just manufacturers of pages filled with content. Page? Content? What’s that?

Attention v. relationship economy

Oddly, Google chief economist Hal Varian analyzes newspapers‘ problems and prescribes solutions strictly from an old-media perspective — based on attention to marketing messages — rather than an internet (namely, Google) perspective of relevance and relationships.

In a speech to Italian journalists, Varian says that “the basic economic problem facing news is increased competition for attention” and that newspapers must use such tricks as tablets and dayparts to get people to spend more leisure time with news so they can show them more ads (ignoring, for one thing, the fact that advertising abundance — championed by Google — lowers advertising prices and takes from newspapers the pricing power they once had). “The fundamental challenge facing newspapers is to increase the time people spend on their content,” Varian says. “More time reading the newspaper online translates into more online ad revenue.”

I couldn’t disagree more. Pardon me for suggesting to a Googler that we would be better off asking, what would Google do?

Google reinvented the advertising model, moving past attention as a proxy for intent (“if they see my ad I can convince them to buy my product”) and placement as a substitute for relevance (“men read the sports section and men buy tires, ergo we will advertise our tires in the sports section”). Google also killed the beloved myth of mass media that supported it for a century: All readers see all ads so we charge all advertisers for all readers. Google understands that users have variable value that is increased the closer it can get to delivering relevance and intuiting intent through signals — search, location, context, behavior as well as consuming content — which come from having a relationship of mutual value with the user.

The last thing newspapers should do is continue to try to shovel their old relationships, forms, and models into a new reality. No, don’t just sell space for messages to advertisers (for they’ll soon wake up and realize the pointlessness of the exercise). Don’t try to recreate old forms in new devices like tablets. Don’t measure the value of relationship as page views or time spent. Don’t think your primary value is manufacturing content that you then try to sell.

Newspapers and other former media outlets should become — as Google is — services that still inform — that is their core value — but now can use their own signals to learn about and return relevance to people as individuals and communities rather than masses, thus deriving greater value in the transaction.

For example, through my use of its Maps, Google knows where I live and work. My local newspaper doesn’t. When I ask for “pizza” in search, Google doesn’t give me a hundred archived articles with the word “pizza” in them but gives me the nearest pizza (soon, I hope, the best pizza, the pizza I’d most likely enjoy, the pizza my friends like with ever crisper relevance … and crusts). If my newspaper knew where I lived and worked — if it gave me reason to reveal that — it could target content to me the way it already tries to target ads. Why does *every* newspaper site still treat its home page as a one-size-fits-all print page when it could prioritize news that might be more relevant to me?

The reason: because newspapers still believe in the myth of mass media; they want to hope that with enough time you will look at all the pages they make and all the ads on them. That is the old attention-based media model Varian still recommends. This is also why newspapers continue to sell advertisers space for messages when instead they should be helping those merchants build better relationships with customers. But first, newspapers have to learn how to build relationships themselves.

That is the lesson Google teaches us. That is the new media market Google, more than anyone, created.

First, the good news

First, listen to this superb and profoundly disturbing segment by On the Media producer Sarah Abdurrahman about how she and her husband and other guests at a Canadian wedding were detained and mistreated at the U.S. border crossings in spite of their citizenship — American — and because of their religion — Islam.

Welcome back. I told you it well done, didn’t I? I’d be screaming bloody murder at such treatment but Abdurrahman kept her journalistic cool and curiosity, trying to get the facts and understand our rights, asking questions, in spite of never getting answers. People have been saying lately that Verizon picked on the wrong person in me. Well, U.S. Customs and Border Protection could not have picked a worse person to detain: a smart, accomplished journalist with an audience.

I would hope that CBP is humiliated by this and will change, but our government isn’t humiliated by spying on the entire damned world and won’t change that, so I’ll give up my hope. Nonetheless, this story is the perfect bookend to the Guardian’s reporting on the NSA, showing a government that is out of control — because its citizens can no longer control it. Well done, OtM. Thank you, Sarah.

Now the bad news. Next came a story that did have me shouting at the radio as geographer Jim Thatcher condemned major tech companies with broad brush — without specifics, without evidence or proof, only with innuendo — for the possibility they could be redlining the world and diverting users away from certain areas. “It’s hidden what they’re doing,” he said. If it’s hidden, then how does he know they’re doing it? Not said. Microsoft had a patent that could do things like this but Thatcher acknowledged that “Microsoft may or may not” every use it. They could.

Brooke Gladstone laments Google’s purchase of Waze for $1.3 million because “we are being sold for our data, it’s an old story.” No, I was using Waze at the very moment I heard that because (1) I get data of great value back, helping me avoid not opium dens but traffic jams and (2) I generously want to share my data with others who have generously shared theirs with me. This is an example of a platform that does precisely what news organizations should do: help the public share its information with each other, without gatekeepers.

Next, Thatcher says with emphasis that “theoretically” Google could charge coffee shops for directing us to one over another. Then Thatcher acknowledges that it’s not happening. It could. And he dollops on a cherry of fear about technology and “for-profit” corporations.

Don’t you smell the irony in the oven, OtM? You properly and brilliantly condemn the CBP for detaining Americans because they are Muslims and because Muslims could do terrorism even when they don’t. Then, in the very next segment, you turn around and needlessly condemn technology companies because they could do things some guy imagines even though he admits they don’t.

Those are two sides of the same phenomenon: moral panic, the unsubstantiated suspicion that some apparently alien entity — Muslims or (OMG!) for-profit technology companies — could upset the social order, a fear often fanned by media.

Put down the fan, OtM, and learn the lesson from Abdurrahman’s superb story that your role — you of all media outlets — is to throw cold water on such unwarranted fright-mongering.

Mind you, these two segments were surrounded by two more very good reports: one that gives us a guide for what to ignore in breaking news (so as not to fan flames) and another about how — surprise, surprise, surprise — technology can lead to good ends. I remain a fan and loyal listener of OtM. And that is why I humbly offer you a map to guide you away from a dodgy neighborhood called technopanic.

Verizon responds, and so do I

I just received a letter from Verizon’s VP and associate general counsel, William H. Johnson, to the acting head of the FCC Enforcement Bureau, Robert Ratcliffe, responding to my Nexus 7 complaint. I will respond below. First, Verizon’s stand:

In a letter to the Enforcement Bureau, Jeff Jarvis alleges that Verizon Wireless is violating its C Block obligations by declining to activate Mr. Jarvis’s Google Nexus 7 LTE tablet on its network. Verizon Wireless takes seriously its C Block obligations, and, as explained below, it is fully complying with them, including with respect to the device in question.

The Google Nexus 7 is a new tablet developed by Google. Google announced in July that this tablet will run on the Verizon Wireless network. The manufacturer of the Nexus 7 subsequently submitted the device for our certification process in August, and that process has proceeded apace. In fact, we expect final certification of the device will come shortly. Once the device is certified, we will work with Google to enable the device to be activated on our 4G LTE network within a matter of days.

Verizon Wireless’s certification process is fully consistent with the Commission’s C Block rules. Those rules require Verizon Wireless to allow customers to use their choice of devices, but they also recognize that this obligation only applies in the case of devices that comply with the provider’s published technical standards. See 47 C.F.R. § 27.16(b). The Commission recognized that providers may “use their own certification standards and processes to approve use of devices and applications on their networks so long as those standards are confined to reasonable network management,” and the Commission allowed providers flexibility in implementing these standards and processes.1 Verizon’s certification process for third-party devices like the Google Nexus 7 is a straightforward way to ensure that devices attached to the Verizon Wireless network do not harm the network or other users. Although Verizon Wireless uses one of the most rigorous testing protocols of any carrier, the process generally takes only between four and six weeks. Certification is done by third party labs approved by Verizon Wireless, and selected by the device manufacturer. Over the years, Verizon Wireless has certified hundreds of devices; information on the certification process is available to anyone at

Verizon is committed to ensuring our customers have the best overall experience when any device becomes available on the nation’s most reliable network. Please let us know if you have any further questions on this matter.

In a letter I will shortly send to the FCC, I will ask: What is the definition of “open”? What is the definition of the Block C requirement that allows “customers to use the devices and applications of their choice”?

The industry definitions of openness and consumer choice across GSM carriers all around the world is quite clear: I take a device to Germany, say, buy a SIM, put it in the device, and if the frequencies of the antennae match, then it will work. Full stop. This works because there is an open standard that governs the process, not a closed “certification” process.

The Nexus 7 clearly has met these open standards. It has been approved by the FCC. It works on the networks of AT&T, T-Mobile, and GSM carriers around the world — any one of whom has much, much more experience with GSM than Verizon. As I and others have demonstrated, the Nexus 7 *does* work on Verizon’s network.

That is not the issue. The issue is that Verizon refuses to give me the immediate opportunity — using a device of my choice on an open network — to receive a SIM and add it to my shared data plan. As I noted in my complaint, Verizon agents used this as an opportunity to try to sell me Verizon tablets. That is a consumer issue.

That is in direct contravention of the spirit and letter both of the Block C requirements and the FCC consent decree of July 2012 against Verizon demanding openness and consumer choice on the network.

I continue to ask the FCC to bring clarity to this matter and to assure that Verizon will operate an open network on which the customers — not Verizon — have the power of choice.

Note well that the Nexus 7 is just the first of many devices sure to come to market from all over the world. That development is what was to be encouraged by the clause of the Block C requirements we are discussing. That cannot bear Verizon’s continued interference.

: LATER: I received a letter from Verizon responding to my FCC complaint and I responded in turn in the post above.