My college-freshman thesis analyzed the coverage of Edmund Muskie’s “loss” in New Hampshire — even though he won, but not by the margin MSM had predicated and demanded, which made them declare him the loser. It was bullshit. It didn’t help that he cried. Now here’s Hillary Clinton nearing tears and I’d say it helped her. It made her human. But I wouldn’t suggest that Romney try crying.
Maybe I’m more aware of this because I’m a Hillary supporter, but it does seem as if the New York Times is taking any opportunity to swipe at her. Yesterday’s page one carried a story that was shocked — shocked, I tell you — that the Clinton campaign might actually be feeding stories to the dreaded Drudge Report.
….But it was a prime example of a development that has surprised much of the political world: Mrs. Clinton is learning to play nice with the Drudge Report and the powerful, elusive and conservative-leaning man behind it. . . .
That people in Mrs. Clinton’s campaign orbit would tip off the Drudge Report to its fund-raising numbers is in part a reflection of her pragmatic approach to dealing with potential enemies, like Newt Gingrich or Rupert Murdoch. . . .
The site is a potent combination of real scoops, gossip and innuendo aimed at Mr. Drudge’s targets of choice — some of it delivered with no apparent effort to determine its truth, as politicians of all stripes have discovered at times.
Would they be equally shocked if Rudy Giuliani or John McCain tried to get good publicity from, oh, the New York Times?
And it’s not as if the Times doesn’t benefit plenty from
Drudge. Last I checked, Drudge was the single largest nonsearch referrer to both the Times and the Washington Post. And I’ve heard executives from major publications and blogs say that they wouldn’t piss off Drudge because he sends them so much traffic.
So why are they so shocked that Clinton might try to get a favorable link? What’s the news there? Or is it an opportunity to slap Hillary while she’s up? Just asking.
No one is saying that Obama’s staff is doing this. But it could hurt him nonetheless. That anti-Hillary commercial, coming from a hidden source, smelled of a dirty trick. Somebody’s engineering lies about at least his YouTube viewership. People will wonder how much of his buzz is elusive, the effort to goose it even desperate. See Peter Hauck’s post below asking whether the honeymoon is waning. Remember, too, the unwelcome attitude many in Iowa had to the invasion by hordes of Deaniacs with accents from elsewhere. It may be easy to hack a campaign, but I doubt whether it will be effective.
Last week in California, I was talking with some people who know about these things and they thought the Obama’s numbers were bogus but didn’t yet know how to prove it. TechPresident’s Levy shows how the number of visitors and views just don’t match up. The clearest evidence of fishiness is all this is TechPresident’s own YouTube chart, which they acknowledge looks darned suspicious:
But there’s a problem with all these numbers even if they aren’t bald-faced lies. We are so accustomed to the horse-race story in politics, the narrative media loves to push, that we are in a constant hunt for new numbers and new charts that tell that tale. Beware internet numbers, though. This is not a mass medium. It is a mass of niches. And even the biggest numbers are necessarily small. It’s the sum of all those small numbers that is huge. In other words, this is not a medium of winners and losers but of coalitions. Last week, amidst the Hillary 1984 commercial kefuffle, a half-dozen reporters called me working on the exact same story (which indicates a problem with reporting, but that’s a subject for another blog), and one of them asked whether the number of negative Hillary videos on YouTube indicated a loss of momentum for her (Mo is their favorite angle in the horse-race story). I laughed, which was more polite than scoffing with scorn. One person can make 10 anti-anybody videos. A hundred can make a thousand. And all that indicates is the thinking of 100 people, not the mood and mo of the nation. The numbers of views is similarly misleading, if you let them be: I watched the Hillary commercial because it was entertaining and being talked about, not because I agreed with it. No, the press hates this, but there’s only one number that matters — the election-day tally, of course — and that’s the one scoop they can’t have; it’s ours. So whether they’re gamed or not, view all these internet tallies with suspicion. They are for entertainment only, no wagering or governing with them allowed.