Posts about bestof

Friends forever: The advantages of publicness

I say it’s a good thing that our lives are becoming more public and permanent on the internet. It will keep us closer as people. It might make us more civil and more forgiving as a result.

While we tend to focus on the dangers of losing privacy, for a Guardian column I’m working on, I’d like to examine the benefits of living in public, of publicness.

* * *

Start with the idea that young people today need never lose track of their friends, as I have with most of mine. That’s not only because they will leave bits of themselves online that will be be searchable and findable via Google, but also because they will remain linked in ever-expanding social networks, like Facebook, that connect them to their friends’ friends back through their own histories online.

Like everyone today — come on, admit it — I have Googled old friends and girlfriends. But at my age, that’s frustrating, since so few of my contemporaries have left visible Google shadows. I’ve found nothing for my high-school and college friends. So in January, 2003, I blogged a post listing a few names, just in case they Googled themselves with ego searches and found my “Google call” to them. Then, some months ago, I got email out of nowhere from my high-school girlfriend, Marki, extolling the wonders of Google. So now, via email, we’ve been catching up by tiny increments for more years than we’ll admit. I asked Marki whether she’d found my Google call or my Google shadow. It was the latter; she hadn’t heard of ego searches and my shadow is, well, bigger than me by now: My life is an open blog. Regardless, I’m delighted to reconnect with her. With each of us on opposite coasts, far away from our Midwestern alma mater and both disinclined to return for reunions, we never would have been able to reconnect without Google. Even so, the odds of making the link were small; it took one of us having a Google life and the other seeking it. I know we’re better off for it.

But for today’s young people, this won’t be so hard. They are all Googleable. They will all have threads connecting them on Facebook and whatever follows. (Alloy says that 96 percent of teens and tweens use social networks; they are now universal.)

So what does that mean to them? First, I think it means that they will maintain friendships and other relationships longer in life. I didn’t. I moved to four schools in three states in both elementary and high school (no, my father got out of the military so we wouldn’t move but then went into sales and we moved). I think that nomadism may have actually helped me. Friends will think this is a punchline but in truth, I was shy and being the new kid eight times forced me to be able to talk to people. But as we moved, I lost touch with almost every friend I had and that is a loss. If I had what young people have today, I could have stayed in touch with many of them or at least been able to track them through life.

I think this will lead to not just longer but better, richer friendships and I hope that is good for the character and good for the society. You’ll know that you can’t just escape people when you move on; you are tied to your past. And you’ll be able to stay in touch and won’t have those awkward moments of trying to catch up on 30 years over a single cocktail or email.

But what about living our lives in public? Yes, it’s possible that they could do one stupid thing in life and it goes onto Google — Google is everybody’s permanent record — and they are humiliated forever. Yes, it’s possible. Google CEO Eric Schmidt jokingly suggests we should be able to change our names and start fresh at age 21.

But I think this will be a matter of mutually assured humiliation: We will all have our moments of youthful indiscretion and we will have to forgive others’ if we want them to ignore ours. I say that could even make us more tolerant. OK, so you inhaled. So did I. Had awful taste in music once? Me, too. Wrote blog posts we’ve regretted? Haven’t we all? Yes, even our politicians’ youthful foibles will be open to the world to see and isn’t it better that we see their fallibility and humanity before they get into office? Isn’t it healthier if they and we don’t pretend they’re anything more than just people and politicians? And isn’t it better for democracy if they are forced to be more transparent?

There are other benefits to living life in public. It pushes us into social acts, into connecting with other people, even in subtle ways. When Flickr began, cofounder Caterina Fake has said, they made the fateful and fortunate decision to “default to public,” to go against the presumption and precedent of all the earlier photo services that we would want our pictures to be private. By making them public and by tagging them, we could find others’ photos and other people with shared interests; we could even find friends. Del.icio.us made the same decision about defaulting to public and so our collective bookmarks and tags there yielded greater value together than they did apart; it enabled us to find more content like this and for content to be discovered by more people; it enabled us to — as David Weinberger has explained in his brilliant book, Everything is Miscellaneous — organize information. Publicness allows us to join up to do more together than we could alone.

You see, putting a photo on Flickr or a bookmark on Del.icio.us or a tag on this post so it (and I) can be found in Technorati — and certainly blogging — all become social acts. And encouraging social acts would seem to be a social good.

As I’ve pointed out here before, young people have a different view of privacy and publicness because they realize you can’t make connections with people unless you reveal something of ourself: You won’t find fellow skiers unless you tell the world that you, too ski. I couldn’t find advice and support from people about my heart condition without revealing that I had one. Privacy advocates, as they are so often called, would be appalled that I revealed the most private of my personal information: my health data. But public people will tell you that living in public brings its benefits.

As I’ve also written recently, I think that Facebook has made important refinements on the idea of publicness on the internet by requiring real identity — not the anonymity and pseudonymity that dominate so much of the internet; by enabling us to control that identity and how public it is; and by enabling us to control our communities. We don’t live entirely in public; we decide how public want to be; we control our friendships. As I was researching this post — yes, I do research them, occasionally — I looked up my college girlfriend, who is an academic (a real one, unlike me) and found a review of one of her articles that eloquently summarized this idea of identity and the “crucial liberties” to “represent one’s identity publicly” and to “have a protected private sphere.” That is just what I wanted to explore here. Google kismet. She also posited the liberty to “equal opportunity to influence future generations.” That is about the purpose of living in public: the public as the political. You can’t change the world unless you’re willing to reveal how you think that should be done.

The issue isn’t so much privacy but, as Doc Searls has been writing, it is control of our identities and our data. Publicness is good so long as we decide how public we want to be.

* * *

So look at the benefits of publicness: We can maintain richer friendships longer. We may be more careful to act civilly in public. We may become more forgiving of others’ lapses of civility and sense in the hopes that they will forgive ours: the golden rule of the social life online, I hope. We can make connections with people with shared interests and needs. We act more socially. We find we can do more together than apart. We invest in and protect our identities and communities. We organize and act collaboratively to improve this world. Yes, there are risks to publicness and to losing privacy. But the benefits of life in the public are great. That is what my private peers do not realize but what the young public understands in their souls.

Glam: The success of the network

I have been arguing for as long as anyone would listen that the future of media is less about products and more about networks. It’s so nice to be proven right.

Recently, Samir Arora, CEO of Glam, visited to talk about his success story as a network and a platform. As he flipped through a PowerPoint spiel, he said excitedly that I’d really like this slide. I did. I dined out on it in London all last week.

glamchart2.jpg

The chart requires some explanation. Bear with me; it’s worth it.

The yellow circle on the right represents iVillage, which had been the largest women’s site in the U.S. After only a year and a half, Glam has overtaken it as the new No. 1 with 23 million uniques (vs 18m for iVillage) and 600 million monthly pageviews.

iVillage was our deadly competitor when I worked at CondeNet and we often sniped that much of its traffic was junk. This illustrates that: The largest circle inside iVillage is astrology traffic and the dark circle in that represents people who come to iVillage for horoscopes and nothing else. That may bulk up your traffic numbers, but it’s not saleable to advertisers. iVillage is built in the Yahoo model of sites it owns or controls; it tries to lure people in and then bombards them with ads.

Glam, represented by the larger circle on the left, is a network. You’ll see clusters made up of smaller circles, representing their content areas: fashion, beauty, fashion, lifestyle, celebrity, teen. Inside each of those clusters, if you squint, you’ll see a small yellow circle. Those are Glam’s O&O (owned and operated) sites. All the many purple circles around those in each cluster represent outside, independent blogs and sites in Glam’s network. That is the secret to Glam’s quick growth without the cost and risk of doing everything itself.

Glam finds the good blogs and creates a relationship. It features good content from them on Glam and also sells ads on the blogs, sharing revenue with and supporting those bloggers. It now has about 400 publishers creating about 600 sites and Arora said that some make multiple six figures a year. They’ve fired only one.

Glam exploded by being a network. It asked the question, WWGD? What would Google do? Google, by the way, earns about 30 percent of its revenue through its O&O properties, Arora said. [LATER: See Capn Ken in the comments for more complete figures.] Glam earns 20-25 percent through its O&Os. Arora claims an advertising CPM of $15-35 for the O&Os and $8-15 for the network ($50-120 for the dreaded advertorial). Arora brags that they are “100 percent transparent” in their ad network, unlike someone else we know.

So Glam is a content network. But they don’t create all the content. They curate it. So we should curate more as we create less. That’s another way to say what I’ve said other ways: Do what we do best and link to the rest. Also: We need to gather more and produce less, so we also need to encourage others to produce more so we can gather it. That’s a festival of PowerPoint lines there.

Glam is also and advertising network that supports the creation of content. That’s how you encourage others to produce more.

So in the end, Glam is really a platform. That’s the key.

Glam is a rare example of that and I say other media companies would be wise to follow suit. A few days after meeting Arora, I also met Adam Bly of Seed magazine and ScienceBlogs. It’s a bit different, in that they curate the best science bloggers but then put them wholly on the ScienceBlogs platform. They sell ads and some of the science bloggers can make good money (not as good as those Glam figures but still good for a science academic; high fashion pays better than high science). And this allows Bly to build more around that (more on that later).

So in addition to asking what would Google do, I say that media companies should be asking what Glam would do. WWGD, the sequel.

: LATER: A platform, indeed.

I’d been sitting on this post, not quite done with it, and it so happens I published it coincidentally with previously embargoed news that Glam is starting a network for Lifetime. From the press release:

The new Lifetime Glam network will expand upon each company’s position as #1 for women — in TV and online, respectively. Today’s announcement is part of Lifetime’s broader expansion of its digital business including the relaunch of its website as www.myLifetime.com. As part of the agreement, both companies will also syndicate content – including a Glam-powered Beauty & Style channel on Lifetime’s website and Lifetime’s broadband video, games and other original content on Glam.com. . . .

The Lifetime Glam distributed media network will be built on the new Glam Managed Vertical Network platform -designed to manage display advertising and content distribution for media companies. Glam’s new platform offering enables large media companies like Lifetime to rapidly create their own vertical distributed media networks in collaboration with Glam.

That’s thinking like a network. That’s smart for both.

: LATER: Michael Arrington argues with my argument. More on that above.

: UPDATE: Glam just sent me better figures on them v. Google: “30-40% of Glam’s revenue is O&O, and 20-30% of Glam’s impressions are O&O . . . . 30-35% of Google’s Impressions are on Google.com, 60-50% of Revenue is Google.com vs its network.”

You assign the journalists

This is cool: After joining in a blogfest at the BBC this week, the editor of the showcase news program (programme, I should say while I’m here) took a suggestion to heart and handed over a bit of control to the people formerly known as his audience. The BBC’s Jem Stone explains:

One of the guest speakers; Jeff Jarvis, suggested at the beginning when being gently grilled by BBC tech correspondent; Rory Cellan Jones, that news organisations should be commissioned or assigned by their audience to go report on stories.

As it happens one of the guests at the back was Peter Barron, from Newsnight who it appears was quite taken with this idea. The Newsnight blog that afternoon…

“You can tell our editor’s just returned from a blogging conference. Fresh faced and with fists clenched, he’s pushing another Newsnight experiment in audience participation. It’s quite simple – opening up the Newsnight running order to the people who watch us.”

And so for the past three mornings; Newsnight’s daily output editor has been sharing with users their morning email to the production team outlining the potential running order for that night’s programme. . . .

I don’t know how long that NN will keep to this approach but Peter, in a comment to the blog post on wednesday highlights how the running order changed that night to include a story about lifestyle/cancer risk.

“We won’t always be able to oblige – tomorrow for example we have a long film from Mark Urban in Pakistan whether you like it or not – but there’s no doubt that what you tell us will help us form our thoughts. If you’d rather leave it to us that’s fine, if you’re worried that what others say is unrepresentative get on here and lobby for what you’d like to see us do.”

Radio 4’s new iPM programme has gone even further and has been sharing the actual running order from the BBC’s internal news cps for this magazine show. iPM doesn’t air for another 10 days but they’ve been doing pilots leading up to the launch.

What’s doubly gratifying is eeing the helpful comments viewers make. The BBC asks for other stories and possible treatments and the people oblige. A few examples:

* How about covering the ‘creativity’ in education report from the Commons education committee. I find it astonishing that creativity isn’t an integral part of a child’s school and college experience.

* the election hypothetical just sounds desperate. [This refers to a story in the rundown.]

* I think you should cover the WCRF report on lifestyle / cancer risk. I especially like the direct comments about reducing red meat and cutting out processed meat entirely (BACON!?): surely the meat industry have something to say about this? [This refers to the story that was big in papers in London saying that eating bacon and such can kill you]

Dan, an editor on the show, responds:

Thanks for the suggestions. In particular the World Cancer Research Fund report on the links between lifestyle and cancer has attracted lots of interest. Their recommendations seem pretty harsh – try not to gain weight as an adult, avoid sugary drinks, alcohol and bacon. Are they serious? Do these reports do any good or do people just switch off? It would be good to cover this tonight if possible. What do you think?

A viewer responds to him:

The WCRF report is really interesting because it’s not a ‘new study’ – lots of comments on the main story are saying “enough with the new, conflicting advice” – but instead this report brings together all the advice over 50 years and comes up with some pretty stark conclusions. And they’re deadly serious! Whether people have had enough of being drip fed seemingly conflicting advice is another important issue.

And the viewers are grateful for this opportunity:

Wow! We have an interactive Newsnight. There are so many channels that let the viewer decide what they want to see, but it’s the first time I’ve seen it done for a news programme, and I love it. What I’d really like to see is Jeremy grilling Gordon Brown on his latest fiasco – the numbers of migrants in the UK! Failing that GB could talk about his upcoming role in The Simpsons :-)

And then here’s Peter Barron, the boss, with the bottom line: The viewers had an impact:

Thanks for all the suggestions today – I’m not sure what you make of this experiment but we were pleased, and have included the cancer story in tonight’s programme as a result.

Bravo.

Regrets? I’ve had a few, but then again…

Craig Silverman, author of Regret the Error, the terrific blog chronicling uh-oh moments in news, now has a book of the same title coming out imminently and on the book’s site, he’s already posting errors and corrections readers have sent him. Goose, gander. The book is wonderful and important and I recommend it highly.

I was honored to be asked to write the foreword (and was extra delighted to get cover billing). Here are a few snippets of what I said:

* * *

Nobody’s perfect – not even journalists . . . especially not journalists.

Reporters and editors make mistakes. Indeed, they are probably more likely than most to do so. For just as bartenders break more glass because they handle more beer, so journalists who traffic in facts are bound to drop some along the way. . . .

It is time for journalists to trade in their hubris and recapture their humanity and humility. And the best way to do that is simply to admit: We make mistakes.

Craig Silverman’s examination of the art of the correction in his blog and now this book could not come at a better time for journalism. For the public’s trust in news organizations is falling about as fast as their revenues (and, yes, those may be related). One way to earn back that trust is to face honestly and directly the trade’s faults. The more – and more quickly – that news organizations admit and correct their mistakes, prominently and forthrightly, the less their detractors will have grounds to grumble about them.

But for journalists, to admit mistakes is to expose failure; corrections, in this logic, diminish stature and authority rather than enhance them. In my experience, some reporters and editors have tended to think that if they just ignored a mistake for long enough, it – or at least its memory and stench – would fade away.

But now that journalists’ readers and sources can be heard via their personal printing presses on the web, it is no longer possible to ignore errors or, worse, to hide them. . . .

But this discussion should be about so much more than just errors and corrections. This is about new and better ways to gather, share, and verify news. And it is about a radically different and improved relationship between journalists and the public they serve. These changes in the culture and practice of journalism will not just bolster journalism’s reputation but expand its reach and impact in society.

Still, this starts with the error. For it is in the error and the correction that the public has been let into the news to improve it. That – and the rare letter to the editor that makes print – had been the only chinks in the castle walls around journalism. But now, thanks to the internet, the public and journalists can do so much more together. The correction is only the beginning of a long list of new means of collaboration. . . .

News is a process. It is a process of trying to get ever closer to truth, to find more facts now with more hands, to see the story through the perspectives of more eyes, to fill in the voids and find the shape of news together. . . .

In the end, this is about instilling an ethic of transparency – even about our fallibility and foibles – in journalism, professional and amateur. It is about being unafraid to speak in our imperfect human voice instead of hiding behind the cold, castle walls of the institution. It is about forging a new relationship of collaboration with the public we serve. It is about our shared goal of a better and more accurately informed society.

We all make mistakes. That’s not the question. The question is what we do next.

Dell Hell: The end?

My column reporting on my visit to Dell headquarters and my interview with Michael Dell just went up on Business Week. It’ll be in this week’s issue. Hell, it’s even the lead online.

businessweekdell21.jpg

After giving Dell hell two years ago, I may well be accused of throwing them a wet kiss now. It’s a positive piece. But it’s hard not to praise them when they ended up doing everything I was pushing in my open letter to Michael Dell. I’m not saying that I caused that, just that we ended up agreeing and they ended up seeing the value in listening to and ceding control to customers. They reached out to bloggers; they blogged; they found ways to listen to and follow the advice of their customers. They joined the conversation. That’s all we asked.

The column — and Dell’s executives — acknowledge the company’s ongoing problems — the complaints I still hear in comments and emails to this day. But still, I come away concluding that it’s a big deal that a company that was vilified as the worst at blogs, social media, and customer relations in the broad sense is now, one could argue, the best at this. The company’s executives wouldn’t acknowledge this, but I wonder whether falling so far is just what set them up to be so bold in the blogosphere.

In my first draft of the piece, I wondered whether Dell had even become a Cluetrain company. I had to abbreviate that to being “bloggish” because it just took up too much space to explain the Cluetrain. But as you read the column, note Dell’s compliance with the manifesto’s first three theses:

1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are conducted in a human voice.

I don’t know whether this is the end of my saga of Dell Hell: the story come full circle. As I say in the column, I thought that end came three months after this began, when I returned my Dell. But it turns out that was the start of the real story.

* * *

I found another story here, a media story, which I come to at the end of the column:

Dell and its customers are collaborating on new forms of content and marketing, but note that they are doing this without the help of media and marketing companies.

Dell realized that engaging in the conversation wasn’t just a way to stop blogging customers like me from harming the brand. We, the customers, bring them great value besides our money: We alert them to problem. We will tell them what products we want. We share our knowledge about their products. We help fellow customers solve problems. We will sell their products. But this happens only if you have a decent product and service and only if you listen to us.

Once that relationship is established, it replaces the less-efficient, the shallower relationship bought through media. Bob Garfield wrote about this in his second chaos scenario piece: Marketers’ overall spending on advertising and media may actually decrease. So I believe this is a cautionary tale for the media industry.

* * *

Here’s video of my interview with Michael Dell. I’ll warn you: It’s not exactly scintillating. Dell is cautious — not surprising because he’s a CEO and also not surprising, I assume, because he was talking to me. I’ll say that I didn’t do a great job in the interview; I couldn’t figure out how to engage him on blogs.

* * *

Something else that didn’t make the story — because it’s of more interest to us bloggers than to a Business Week audience, I decided — was the question of Michael Dell’s relationship with blogs. Does he read them? Every one of his executives insist that he not only reads them but that he will send them links to posts at all hours of the day and night. Their insistence was so consistent that I wondered whether this wasn’t on the Jarvis interview briefing sheet I saw on one employee’s Dell screen.

So will Dell blog? Not likely. He has been known to submit a comment in response to an idea on IdeaStorm, where customers tell him what to do. But blog? The execs fairly shuddered at the idea. I’m not sure why. I guess Dell just isn’t a bloggy kind of guy.

* * *

I spent a very full day at Dell’s headquarters near Austin and also got a tour of their factory. I got lots of fascinating business intelligence and crammed as much of that into the column as I possibly could. I’ll probably blog more of it later. The execs I met at the company — heads of customer service, marketing, ecommerce, PR, and blogging outreach — were gracious and generous sharing their experiences and views with me. In other words: They didn’t seem to hold a grudge.

: LATER: This report about me collaborating on a Dell book is utterly untrue. I have no idea where it came from and have asked that it be corrected. I find it particularly damaging that this should be ‘reported’ on the eve of my column’s publication. I may well write about Dell in a book but not in collaboration with Dell.

: LATER STILL: Steve Baker of Business Week suggested I post the original draft. Here it is. The story was submitted at 1,600 words. It ran at about 1,100 words. Some trims always help. A few hurt. It’s still not what Jay Rosen asks for but I have more in my notebook and will be using that later.