Posts about Apple

Will video become intimate?

There’s something surprisingly tragic about Apple’s latest touching, brilliant commercials for the iPhone 4’s FaceTime. At the end of each of these commercials — the first four below are vignettes about two new babies, one new hairdo, and a new set of braces — I feel a need for the people on either end to hug. But they can’t.

Now, of course, the video call only brings them closer together than a plain old telephone call could have — or an email or an SMS or (does anybody send them anymore?) a letter. That’s what makes Facetime so miraculous: it is finally almost like being there. They can almost touch. And that’s what’s tragic: they can’t.

This is to say that FaceTime is terribly intimate. And that’s what struck me, too: In an instant, the video of the people shifts from broadcasting to intimacy, from making a YouTube video millions may see to making a call for one. Is this how we’ll use video now, to connect two-at-a-time? Or will that now seem smalltime? Will we use the front-facing camera to face the world still? Will video be public still or private?

I don’t know the answers to those questions. We’ll know only when these tools get into the hands of enough people — and when developers use the camera to create new applications and when AT&T gets its act together so we can use the camera anywhere, not just on wifi.

Maybe the original video vision of Seesmic (before it became a Twitter app) comes to life: we hold video conversations. Maybe the camera only makes it easier for anonymous pervs to peddle their penises on Chatroulette. Maybe we walk away creation toward communication. Maybe we leave time-shifting for live. Maybe we invent new forms of phone sex. Maybe Leo Laporte uses them to reinvent the podcast and cable news uses them to reinvent vox pop. Or maybe nothing changes as we already have cameras everywhere; these are merely more portable.

Watch the commercials and see what visceral ping it elicits in you.

See MC Siegler breaking down the emotional appeal of the iPhone ads on TechCrunch here and here.

AT&T’s cynical act

AT&T’s service sucks. Just listen to our most trusted newsman on the topic. But AT&T response to this core business problem is not to improve its service, to invest in better ways to handle more customers.

No, AT&T’s response is to change its pricing to make us use its service less.

That’s cynical. It’s evil.

AT&T got rid of unlimited data (except for grandfathered accounts … else those changed accounts could all cancel without paying AT&T’s just-increased cancellation fee). They paint it as lowering the price but in truth they lowered the value.

The sick and stupid irony of this is that it was AT&T — in the person of Tom Evslin, then head of AT&T WorldNet (remember them? AT&T killed that golden goose, too) — that turned off the ticking clock on the internet when it established flat-rate pricing of $19.95 a month for unlimited use of the internet. That is what exploded use of the internet and enabled us all to browse without worry. That turned the internet into an industry.

And now it’s AT&T that turns the clock back on. Tick. Just as mobile is about to explode with new devices and new uses for us all to be ubiquitously and constantly connected doing all kinds of new things and creating new value along the way, AT&T says it wants nothing to do with that explosion (because it would have to work harder and invest more to do better). So it makes a business strategy out of imprisoning Apple fanboys as long as it can and making them use its service less. Tock.

AT&T also tries to push us off its network both with its pricing and with the promise of wi-fi. Its press release even makes it sound like an AT&T service that we can use unlimited wi-fi in our home! Thank you, AT&T.

Let’s note that AT&T’s action in relation to the iPad is nothing short of bait-and-switch as it was sold as using the magic of unlimited data with plenty of data-rich applications and now the price of that gadget only soars if you actually use it as it was designed: to consume media constantly.

I would hope that Apple is chagrinned about the door to which it has delivered its customers. But Apple sniffed the shark when it picked AT&T, making Apple’s control more important than its customers’ service and value and its partner’s quality and ethic.

Of course, this is all the more painful because AT&T’s competitors also suck. Verizon, which most say has good service, has data caps. T-Mobile, which I’m using on my Nexus One, has unlimited data but its network is about an inch worse than AT&T’s. When I was on Sprint, its service wasn’t great but at least they still have unlimited data. But with Verizon and Sprint, I can’t use their phones when I go abroad.

America’s mobile phone industry sucks! That’s more than a mere consumer kvetch. It is a strategic failing.

Hey FTC, if you really want to serve the future of media, why don’t you figure out how to instill real competition in the mobile industry? Right now, it’s a miserable quadopoly that has us by the balls and squeezes.

Can you hear me now?

: Oh, I meant to add: With GoogleVoice and Skype, I don’t even want your voice minutes, phone companies. All I want is your data. And I don’t even necessarily want data over your stupid caps. I don’t want to worry about it. Selling me a service I have to worry about is bad business.

Can you hear me now?

: Here’s Steve Jobs at D on AT&T. Nothing is said of AT&T’s moves to screw his customers the next day. Did he know about it? When asked what he’s going to do about AT&T, he essentially shrugs:

: LATER: Folks in comments and Twitter say that this is an open market and AT&T can set the prices it wants. Yes. And I can get pissed and leave. They say that some people use lots of bandwidth; the classic argument. OK. So AT&T says that only 2% of users exceed its limit. So they are making 98% of users now be nervous in hopes they will use less of the service they are paying for. That is what’s cynical and evil.

Reboxing

So I reboxed the iPad so I can return it to Apple. As I say in the video, it’s not out of dogmatism but because I simply don’t see a good use for the machine and don’t want to spend $500 on something I’m not going to use. As I also said on This Week in Google tonight, if killer apps come out, I could end up buying it again and I’ll say so eating any necessary crow. But for now, it’s going back…

: I should add that I am an Apple shareholder.

iPad danger: app v. web, consumer v. creator

I tweeted earlier that after having slept with her (Ms. iPad), I woke up with morning-after regrets. She’s sweet and pretty but shallow and vapid.

Cute line, appropriate for retweets. But as my hangover settles in, I realize that there’s something much more basic and profound that worries me about the iPad — and not just the iPad but the architecture upon which it is built. I see danger in moving from the web to apps.

The iPad is retrograde. It tries to turn us back into an audience again. That is why media companies and advertisers are embracing it so fervently, because they think it returns us all to their good old days when we just consumed, we didn’t create, when they controlled our media experience and business models and we came to them. The most absurd, extreme illustration is Time Magazine’s app, which is essentially a PDF of the magazine (with the odd video snippet). It’s worse than the web: we can’t comment; we can’t remix; we can’t click out; we can’t link in, and they think this is worth $4.99 a week. But the pictures are pretty.

That’s what we keep hearing about the iPad as the justification for all its purposeful limitations: it’s meant for consumption, we’re told, not creation. We also hear, as in David Pogue’s review, that this is our grandma’s computer. That cant is inherently snobbish and insulting. It assumes grandma has nothing to say. But after 15 years of the web, we know she does. I’ve long said that the remote control, cable box, and VCR gave us control of the consumption of media; the internet gave us control of its creation. Pew says that a third of us create web content. But all of us comment on content, whether through email or across a Denny’s table. At one level or another, we all spread, react, remix, or create. Just not on the iPad.

The iPad’s architecture supports these limitations in a few ways:

First, in its hardware design, it does not include a camera — the easiest and in some ways most democratic means of creation (you don’t have to write well) — even though its smaller cousin, the iPhone, has one. Equally important, it does not include a simple (fucking) USB port, which means that I can’t bring in and take out content easily. If I want to edit a document in Apple’s Pages, I have to go through many hoops of moving and snycing and emailing or using Apple’s own services. Cloud? I see no cloud, just Apple’s blue skies. Why no USB? Well, I can only imagine that Apple doesn’t want us to think what Walt Mossberg did in his review — the polar opposite of Pogue’s — that this pad could replace its more expensive laptops. The iPad is purposely handicapped, but it doesn’t need to be. See the German WePad, which comes with USB port(s!), a camera, multitasking, and the more open Android operating system and marketplace.

Second, the iPad is built on apps. So are phones, Apple’s and others’. Apps can be wonderful things because they are built to a purpose. I’m not anti-app, let’s be clear. But I also want to stop and examine the impact of shifting from a page- and site-based internet to one built on apps. I’ve been arguing that we are, indeed, moving past a page-, site-, and search-based web to one also built on streams and flows, to a distributed web where you can’t expect people to come to you but you must go to them; you must get yourself into their streams. This shift to apps is a move in precisely the opposite direction. Apps are more closed, contained, controlling. That, again, is why media companies like them. But they don’t interoperate — they don’t play well — with other apps and with the web itself; they are hostile to links and search. What we do in apps is less open to the world. I just want to consider the consequences.

So I see the iPad as a Bizarro Trojan Horse. Instead of importing soldiers into the kingdom to break down its walls, in this horse, we, the people, are stuffed inside and wheeled into the old walls; the gate is shut and we’re welcomed back into the kingdom of controlling media that we left almost a generation ago.

There are alternatives. I now see the battle between Apple and Google Android in clearer focus. At Davos, Eric Schmidt said that phones (and he saw the iPad as just a big phone… which it is, just without the phone and a few other things) will be defined by their apps. The mobile (that is to say, constantly connected) war will be won on apps. Google is competing with openness, Apple with control; Google will have countless manufacturers and brands spreading its OS, Apple will have media and fanboys (including me) do the work for it.

But Google has a long way to go if it hopes to win this war. I’m using my Nexus One phone (which I also had morning-after doubts about) and generally liking it but I still find it awkward. Google has lost its way, its devotion to profound simplicity. Google Wave and Buzz are confusing and generally unusable messes; Android needed to be thought through more (I shouldn’t have to think about what a button does in this use case before using it); Google Docs could be more elegant; YouTube’s redesign is halfway to clean. Still, Google and Apple’s competition presents us with choices.

I find it interesting that though many commercial brands — from Amazon to Bank of America to Fandango — have written for both Apple and Android, many media brands — most notable The New York Times and my Guardian — have written only for Apple and they now are devoting much resource to recreating apps for the iPad. The audience on Android is bigger than the audience on iPad but the sexiness and control Apple offers is alluring. This, I think, is why Salon CEO Richard Gingras calls the iPad a fatal distraction for publishers. They are deluding themselves into thinking that the future lies in their past.

On This Week in Google last night, I went too far slathering over the iPad and some of its very neat apps (ABC’s is great; I watched the Modern Family about the iPad on the iPad and smugly loved being so meta). I am a toy boy at heart and didn’t stop to cast a critical eye, as TWiG’s iPadless Gina Trapani did. This morning on Twitter, I went too far the other way kvetching about the inconveniences of the iPad’s limitations (just a fucking USB, please!) in compensation. That’s the problem with Twitter, at least for my readers: it’s thinking out loud.

I’ll sleep with the iPad a few more nights. I might well rebox and return it; I don’t have $500 to throw away. But considering what I do for a living, I perhaps should hold onto it so I can understand its implications. And that’s the real point of this post: there are implications.

: MORE: Of course, I must link to Cory Doctorow’s eloquent examination of the infantilization of technology. I’m not quite as principled, I guess, as Cory is on the topic; I’m not telling people they should not buy the iPad; I don’t much like that verb in any context. But on the merits and demerits, we agree.

And Dave Winer: “Today it’s something to play with, not something to use. That’s the kind way to say it. The direct way: It’s a toy.”

: By the way, back in the day, about a decade ago, I worked with Intel (through my employer, Advance) on a web pad that was meant to be used to consume in the home (we knew then that the on-screen keyboard sucked; it was meant to be a couch satellite to the desk’s PC). Intel lost nerve and didn’t launch it. Besides, the technology was early (they built the wireless on Intel Anypoint, not wi-fi or even bluetooth). Here’s the pad in the flesh. I have it in my basement museum of dead technlogy, next to my CueCat.

: More, Monday: NPR’s related report and Jonathan Zittrain’s worries.

WWGD? – The videos (6)

And they never end: Here’s the sixth day of videos from the aborted v-book edition of What Would Google Do?:

A touch dated now, here’s a video I made on my Flip a year ago arguing that it was the Googley way to do video because it serves the creation generation:

A very quick little video about Apple generosity that asks about other companies’: