NewBizNews & Hyperpersonal news streams

We presented our CUNY New Business Models for News at the Aspen Institute and on the web yesterday. I’ve been sitting in meetings nonstop, so I haven’t had the chance to read all the reaction yet. But so far, we’ve met our goals: to get these models and specifics discussed and to inform that discussion.

After I presented yesterday, someone around the august Aspen table said the one thing we can be assured of is that the models are wrong. Exactly. We want you – people with experience and knowledge – to come in and give us new information to better inform the models and discussion. TechCrunch, for example, questioned our penetration numbers and I think they’re right to. That is precisely the kind of debate we need to be more specific and more realistic.

Our models are a hypothetical look at the ecosystem that will grow after a major metro market loses its paper, an ecosystem populated by hyperlocal sites, some form of new news organization(s), a framework that enables networks to form to maximize value, and publicly supported journalism. They use the lingua franca of the current business – CPMs, pageviews per user… – because we found it easiest to understand the structure this way, but we certainly hope that we will move past those old assumptions.

The way to move past is to encourage innovation and investment and we hope that we are showing the potential for sustainable news businesses, platforms, and networks.

What we need to do now is move past the crowd in Aspen to the bloggers, journalists, entrepreneurs, technologists, and investors who will build this new world using tools that exist and inventing new ones and building new value through new relationships. So we will present and discuss our work back in New York in a few weeks (sorry for the delay, but that’s one side effect of my surgery). There we hope for more discussion on the specifics of the models.

Here at Aspen, the most inspiring idea I have heard came from Google’s Marissa Mayer, who went past the old web to imagine what’s next: not hyperlocal news sites but hyperpersonal news streams. Of course, we see the start of that in Facebook and Twitter. Mayer emphasized to the media folks at Aspen that they must go to where the people are and not expect the people to come to them (“if the news is that important, it will find me”). How does news become part of my stream?

Mayer – like me – has also been talking about what comes after the article: the topic page that covers a story as an ongoing process rather than as a finished product. Add this to our hyperpersonal news streams – and to the news potential of Google Wave – and the biorhythm and source of news changes fundamentally.

So does the business. In our models, we forecast 12 pageviews per user per month knowing that is shameful – against the hundreds that Facebook gets – but it is, sadly, the industry norm. Mayer’s vision is sure to create far greater engagement – more traffic, more advertising opportunities; far greater targeting – and far higher ad rates and value; and far greater revenue.

We need to change the fundamentals of news, not just a few revenue lines.

Also here at Aspen, I was amazed and impressed to hear newspaper owner Dean Singleton tell some of us that his Salt Lake City paper has bought a realty agency and will list homes for a flat fee of a few thousand. Yes, the paper undercuts other agencies’ listings businesss. But, hey, the agencies have pretty much abandoned newspapers and newspapers still have readers and the ability to market homes in print and online. In Salt Lake’s case, the paper will send buyers – rather than sellers – to agencies that advertise.

When I worked in the newspaper industry way back at the start of the consumer web, I tried to convince papers to just this: to get into the real estate business to get homes into the listings and to get access to listings data. I thought I was going to be killed. But I believe that this was an inevitability.

Singleton’s move is the ecommerce strategy we presented in our models made substantial and real. We talked with the Telegraph’s Edward Roussel about their sales of wine, hangers, and hats. Selling homes is certainly bigger ticket. It monetizes the relationship papers have with readers in a new and smart way.

The third idea of note I’ve heard in Aspen is one Craig Newmark raised in a discussion of the need to build trust in the news. He suggested that he would pay someone to fact check a story he reads in the paper. In a sense, this is just Spot.US pushed later in the process of news: rather than underwriting the reporting of a story, you underwrite the verification and editing. What do you think of the idea? Would you contribute to fact-checking particular news stories?

When Craig said this, I also imagined an auction marketplace for editing. What if I could take a blog post I wrote and could hire someone for a fee to fact-check it for me? Yes, you often do that for me. But wouldn’t it say a lot for a post or an article if you knew that the author had hired help to make sure it was right?

While I’m at it, I’ll take this one step farther: We need an outlet to perform more immediate media criticism, fact-checking, and disinformation-checking – not just thumb-sucking about the state of media but specific checks. Take a look at the ABC (Australia’s) Media Watch. I want that in the U.S. What The New York Times did tracking down the malevolent meme about federal death panels for grandma is what we need all the time.

So what if we had better mechanisms to check news before and after it is “done” and distributed?

Much of the rest of the discussion at Aspen is what you’d expect given the crowd: a fair amount of fear and protection. But I’m heartened that much of what we discussed in our models became part of the discussion here: a presumption that, even if papers don’t die (as was our starting point) there are and will be hyperlocal blogs and networks and new news organizations and frameworks to support them. Now we need to build and support them.

The most important single number we presented in Aspen was not a projection but a present reality: In our research, we found hyperlocal bloggers bringing in $100,000 and even up to $200,000 in ad revenue and we believe that can be optimized by at least 50 percent with the creation of metro, local, and ecommerce networks and with better training, technologies, and efficiencies.

There are bloggers who want to serve their communities and unemployed journalists who want to continue reporting for their communities and communities need more information. So we want to help by doing research and proposing needs and perhaps inspiring investment, invention, training, and the creation of networks and platforms.

Where others see problems (failing newspapers), we see opportunities and needs.

: LATER: Somewhat related: Jim Cramer says he’d short media companies, that journalism businesses aren’t working, that magazines are doomed, and that private equity companies should have called reporters before calling their employers.

  • Jeff: Last year I wrote a column proposing a “hpyerpersonal news” service (aka, soup to nuts) similar to Marissa Mayer’s proposal today.

    I doubt what I wrote then was an original idea; someone surely dreamed it up before me. Are there any more original ideas left to find?

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  • Scott Hutslar

    I think the Hyperpersonal news streams are the wave of the future. I take this post as an example. It found me on Twitter, I learned there was this conference in Aspen. I learned about a significant discussion that happened at that conference and what some of the experts were thinking and tossing about. I learned that this particular “reporter” was actually someone with a vested interest, experience, and had subject matter expertise during the conference.

    All these things made this particular news article interesting and relevant for me and inspired me to pass it on so that it found my peers. Now all you have to do is monetize it with advertising (much like the print news today) and you have done just what you discussed. It is a matter of scale. The more interesting and relevant your news articles are, the larger your readership will be, and the more revenue you will generate with the advertising (much like the print news today).

    Good Job!

  • Jeff,

    First, best of luck with the surgery. I have a close family member who just went through that same procedure and is happily cancer-free. May you have the same result.

    I’m fascinated with your research into local bloggers attracting big ad dollars that sustain their efforts, and the whole idea of services that support the hyperlocal news ecosystem. That’s part of our approach with Printcasting, which is really more about marrying the passion of local bloggers to small businesses’ need for inexpensive but effective local advertising than it is about print per-se. We focused our concept on print because, as we discovered first-hand in Bakersfield, local business still prefer print 10-to-1 based on how much more they’re willing to pay for print ads. It turns out that while we’re all obsessing about how to save general-interest printed newspapers, they’re still wishing they could afford to advertise in print publications that match the interests of their target markets.

    Our theory is that if you decrease the costs of print publishing, we — and digital publishers of all types — can meet that need. In addition, by letting everyone share in the revenue, everyone is equally incented to grow the pie. If and when those businesses find effective online advertising opportunities, we’re able to offer that through our local niche network as well. All Printcasts have an automatic online version, and we plan to make that site more mobile-friendly as well if you happen to come from a phone.

    So I totally get the local niche network concept, but here’s a caution. After just a few months we’ve learned that most bloggers don’t get the idea of turning a blog into a real “quit your day job” business, and trying to explain the idea of a network that they can leverage for money takes a lot of explaining and convincing. Of course there are many more things we can and will do on our network to make things easier and more effective, but in the end it’s local marketing that makes or breaks the concept. You have to get out there on the street and show people that it can work, and that often requires personal interaction.

    I looked at your spreadsheets and saw that marketing in each year was in the $5,000 – $7,000 range. Based on my experience, I think any network anywhere would be looking at more like $50,000 minimum. That said, I’m lumping marketing and local outreach and training together here.

    The money is definitely out there though, and it’s not just with individual bloggers. You and your team should talk to the folks at, which I hear is bringing in significant money for itself AND its bloggers through Google ads. The per-blogger figures I’ve heard about are in the range that came up in your surveys.

  • And you’re quoting Cramer because? Apparently you don’t know his track record.

    The man’s track record is positively awful. He told folks to load up on investment banking stocks (an industry he came out of) just prior to the 2008 meltdown.

    I don’t recommend individual stocks but it’s perhaps a contrarion play to buy some now that Cramer is now bearish!

  • HI jeff – Lots of good ideas in this post, including the ideas of hyperpersonal news stream and the cumulative power of information gathering through blogging.

    But your ideas about the newsgatherers getting into the “Real Estate” business is jaw dropping bad. I was the Real Estate Editor at the Chicago Sun-Times and the top editor who is gone now – and just about everybody else — despised and loathed the fact that I and my team were actually reporting on subprime lending and housing bubble prices in Chicago.

    Didn’t I know that real estate sections have historically been fluff written to sell houses for builders and developers? Never mind that prices and size of houses were coming out of some whacky fantasy land of a realtor’s dream come true.

    My section reported truths because my goal was to edit a section that reported on the reality of renting and home buying in Chicago in a way that served the READERS not the real estate industry.

    And then we all bowed when a kid at NPR asked the question: How can people afford these loans? come on. Journalists should collectively be ashamed that we didn’t bother to report on an industry because we liked their ad revenue.

    Our current economic mess is just one of many reasons why I think newsgathering organizations —no matter what form they take — must in the future be mission based first. A pragmatic respect for making money should come second.

    • Rich Barton showed one novel use of real estate information with It’s but one more inexorable step in the evolution of hyperlocal, as we find new ways to use data to enhance everyday experiences in the “real” world.

      In Dean Singleton’s case, it’s an extension of something the people at Hearst Interactive talked about years ago: the notion of a newsroom as a repository of data sources, from birth announcements to real estate notices, and how uses and more importantly, re-uses of those data sources could be used to create new revenue effects. Real estate not only helps sell the home, but in a saturated media environment it gives the MediaNews affiliate a leg up on other outlets as the home buyer starts to explore their new neighborhood — a Welcome Wagon, if you will.

      • I certainly understand the relevance of real estate to place-based journalism. I’d like to hear more, as long as it is data and information we are discussing here and not a rehashing of that bad old model of using journalists as fake story tellers.

    • Andy Freeman

      > Our current economic mess is just one of many reasons why I think newsgathering organizations —no matter what form they take — must in the future be mission based first. A pragmatic respect for making money should come second.

      It depends on the mission. If the mission is “the truth, the whole truth, and nothing but the truth”, great, but “what’s good for people” is even worse than “we’re just in it for the money”.

  • Rob Levine

    >>>The third idea of note I’ve heard in Aspen is one Craig Newmark raised in a discussion of the need to build trust in the news.

    Can you explain to me why anyone is interested in ideas on journalism from a guy who makes money from the online equivalent of the Auto Trader? Craig has a an obvious talent for making money on hooker ads. But how does this make him an expert on journalism?

    • Rob,
      Why was it necessary to be so unkind when speaking of Craig Newmark? There are, I think, dozens of less vicious ways that you could have questioned his credibility.

      bob wyman

      • Brian O’Connell

        Rob’s angry because local newspapers used to make a lot of money on hooker ads, and now, not so much. Was he as disparaging of classified ads when newspapers had a monopoly on them?

      • Rob Levine

        I don’t think I was being unkind – Craigslist IS the online equivalent of the Auto Trader and, as someone who bought a used car, I LOVE the Auto Trader. (I have not engaged any “erotic services,” but, if I were to want some, I know where to go.) Look, I LOVE Craigslist – it’s a great way to find an apartment, a roomate, a car, a couch or a handjob. And good for Craig for starting a successful business that helps people find those things. That’s great.

        Back to my question: What does he know about journalism? To my knowledge, he’s never been a journalist or had much success, either business or artistic, in a company that supplies it. So why do people look to him as an expert? Why is he treated as an intellectual instead of what he is – a businessman who had a great idea?

        I’d love to see what Craig had to say about starting a business. Why should I care about what he has to say about journalism?

      • Andy Freeman

        > Back to my question: What does [Craig Newmark] know about journalism?

        He knew that much of the value that people got from newspapers was in the classifieds, not the “journalism”, which is something that journalists still haven’t figured out.

    • Eric Gauvin

      Rob makes a very good point. Why is Craig Newmark a God in all things web-related?

      • Bob P.

        Eric, I really do appreciate your skepticism here in general, and sometimes agree with you. But, hey, craigslist is a great example of one of those ideas that is just brilliant in its simplicity. To me, iTunes is another of those. These are the kinds of ideas that change how things work. I don’t think anyone claimed he is a god of all things Web related.

        He brings up a good issue here: One problem with citizen journalism, journalism-by-Twitter, this incredible fragmentation and proliferation of voices, is that it can be hard to tell who’s behind the information you’re getting. How to sort good decent journalism from stuff being pushed by people with some hidden agenda is a problem.

      • Robert Levine

        >>>He knew that much of the value that people got from newspapers was in the classifieds, not the “journalism”, which is something that journalists still haven’t figured out

        I think this falls under business expertise – and I respect his business expertise. He’s run a media business, and I’d love to hear him explain how he does that. But this doesn’t have much to do with journalism.

      • Eric Gauvin

        For the record, I ***love***! :-)

      • Andy Freeman

        >>He knew that much of the value that people got from newspapers was in the classifieds, not the “journalism”, which is something that journalists still haven’t figured out

        >I think this falls under business expertise

        Do you really think that someone who doesn’t know what readers value is a journalist?

        Steve Jobs says “Real artists ship”. Isn’t something similar true of journalists?

    • Eric Gauvin

      What does Craig Newmark (of craigslist) have to do with journalism or “the link economy?” I think one of the effects of proclaiming there is a “the link economy” is that it divides the world into those who have an innate understanding of the web and those who don’t; those who “get” it have an inherent benevolence and natural ability to explain how the web works to those who don’t get it.

  • Jeff,

    Re “We need an outlet to perform more immediate media criticism, fact-checking, and disinformation-checking” … see

  • Craig Newmark plays his “aw, shucks” role to perfection. Don’t let that demeanor fool you into underestimating his experties in the news world to come (not the world many stubbornly cling to).

    Cue tones are inaudible cues that enable advertising to be inserted into television programming. This automated system enabled TV’s dramatic rise, and I suspect Twitter presages the same for news rooms for much the same reason: an automated system for coordinating content in entirely new ways.

    Let’s take Newmark’s example of factchecking after publication. As an isolated procedure, it means little. But Newmark understands network effects, and millions of such factchecking episodes enable an entirely new way of analyzing sentiment. It would then be possible to download a Firefox addon that immediately alerts you when an author has an extraordinaryly bad record of fibbing — and from there, it’s a short hop to being able to press the ‘bozo’ button and eliminates appearances of that author from individual pages *and* any of your future browsing experiences.

    That’s exciting stuff…and it suggests the potential of information solutions that have either proprietary sources of data or boast immense distribution of their plugin/enhancement.

  • Yes, Steve, there is nothing new under the sun. Your Personal Newshare, from 1995 (long abandoned, but perhaps 14 years prematurely).

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  • Nick

    “We found hyperlocal bloggers bringing in $100,000 and even up to $200,000 in ad revenue”

    Who are these bloggers?

    • Bob P.

      Good question. Some links, perhaps? I’d love to check out the work they are doing.

      • First a clarification. Traditional media likes to disparagingly refer to sites such as mine ( as “blogger sites”. The local newspaper publisher drips with condescension when she says we’re a “blogger site”. I have adopted the term that my friend Jonathan Weber (NewWest.Net founder). That is, we’re a “pro-am journalism” site that blends some professional journalism and curation with lots of community contribution. I would put up sites such as NewWest up against any traditional local media in terms of quality. They do fantastic work and have an economically viable approach that blends some event/conference marketing with its news and feature writing.

        I appreciate CUNY’s approach to confidentiality but I can say that we are one of the sites that fits the profile mentioned in terms of staff and revenue mentioned in Jeff’s Aspen talk. I don’t know this for a fact but my impression is that sites like Batavian, West Seattle Blog, Baristanet, etc. would also fit this. While our sites may be less than 5-10% of hyperlocal sites, there are others out there making a modest but livable amount of money.

        I don’t know if others have run into this or not but it’s worth sharing the kinds of tactics the local paper has taken against us. These include but aren’t limited to the following:
        * They airbrushed out our logo in a picture that ran in their paper of a 4th of July Parade float we sponsored
        * They have threatened lawsuits for merely linking to them
        * On events where we are a media sponsor and the event organizer has bought an ad in their paper, “magically” we are the only logo that is fuzzy. The rest are crisp
        * They regularly spread falsehoods about us shutting down to scare advertisers
        * They won’t mention our name in their paper even when they would for other businesses
        It’s all pretty laughable but does tell you something about what we are up against. While our audience isn’t quite as big as theirs, we are doing it with 10% of the resources they have. The good news is their tactics sometimes get noticed by business owners who have turned out to be great advertisers for us.

    • We pledged to keep data confidential unless individual businesses choose to reveal it.

      • Understand Jeff.

        Would be interesting to analyze what it is about these blogs that is helping them generate this kind of revenue. I’m suggesting there’s a formula as such – and much of it will be driven by the sheer enthusiasm of the bloggers themselves – but there will be no doubt be commonalities that run though them all.

  • Nick Creed

    “Craig Newmark raised in a discussion of the need to build trust in the news. He suggested that he would pay someone to fact check a story he reads in the paper.

    What about a Twitter-style “Facts Verified” tick?

  • When I blogged that I had cancer, I said one benefit was that I would give myself the license to ignore trolls. Life is too short. They know who they are, based on past performance. I don’t intend to bother with them. If their behavior doesn’t get out of hand, I will leave their comments but if not, I will kill them. Just fyi.

    • Eric Gauvin

      It would appear that my style of persistent confrontation on your ideas is incompatible with your enthusiastic and passionate drive. I’m sorry if I’ve caused you stress and strain at a time when you need focus on your health.

      • It’s nothing that dramatic, Eric; and this time, I wasn’t focusing on you. But whether in good health or not, repetition is wearing, eh? Thanks.

      • Eric Gauvin

        Yeah, you’re kind of an ass…

  • Ken Boucher

    Things I’ll pay for in a future model.

    1) Vetting of the news. A
    By this I mean the kind of vetting that the traditional media claims they do while clearly failing at it. I don’t want photoshopped images of missile launches pulled from propaganda sites and labeled as news. I don’t want Video News Releases (VNRs) created by promotion companies and distributed by news outlets as news. If someone is going to print a press release, just print the press release attributed to the originator instead of trying to rewrite it as research.

    2) Ability to focus the news with regards to my preferences.
    By this I mean I want the ability to tell the tool that builds my web page that I care about Tom Waits much more than I care about Michael Jackson. I want the ability to state that I consider Jon and Kate news to be of negative value and a waste of page space.
    I want the ability to get the news from where I grew up, where I live, and where I’m travelling to next week. I would like a location calender linked to the Entertainment section so that I can see what’s happening where I’ll be when I’ll be there.
    I also want the ability to rate up or down journalists and news sources, either based on what I consider to be the value of their work.

    3) A searchable archive of the news.
    I want the ability to gather previous newscasts of Mohammed Saeed al-Sahhaf (Baghdad Bob). I’d like to look up the old CNN footage of people running in the 2012 presidential election. If I’m moving I’d like to take a look at old news reports for the locations I’m considering moving too. I can see what it looks like now, but what has it been historically like? Is there rampant political corruption, previous problems in the schools, semi-annual gang problems, or perhaps there is a rich history of festivals and art shows and community support for events and causes.

    These are things I’m not getting now and I’d like enough that I’d be willing to pay for them.

    • Boy, that’s as mind-expanding as Bob Garfield’s free ‘Chaos’ chapters, Ken. Getting there would be such a challenge – the seemingly simplest things are – but thanks for laying out your media wishes/desires so interestingly.
      It shouldn’t be that hard to get there. But I suppose it is.

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  • I immediately put a question into Linkedin to see who is starting such hyperlocal media in Zurich Switzerland. We always look at news as streams and not so much as learning. How to enable the readers / users to get smarter together should be an additonal question? One form is the commenting on news. I am investigating tools that make you smarter together when you add as a user your personal availabe information – eexample could be benchmark surveys (I played around with Linkedin in How attracitve is my Profile: … A continuously learning system and not just news…

  • Laid Off Too

    To those who are wondering what expertise Craig Newmark has in journalism, I like to propose the following two possibilities based on no knowledge of Mr Newmark other than he invented cragslist:

    1) Mr Newmark may already be a journalism customer. He may be drawing on his experiences reading newspapers, magazines, etc. He may have concluded he would get a better experience if there was a guarantee the articles were fact-checked.


    2) Mr Newmark may be a potential journalism customer. He may be more interested in reading his first ever article if there was a guarantee the articles were fact-checked.

    My thought is Mr Newmark is in one of those two categories. If the news people aren’t going to listen to either customers or potential customers because of who they are (or aren’t) they may run into trouble. I can’t think of anyone else besides customers or potential customers who will want to read or buy articles.

  • Hyperlocal networks that aggregate news aren’t that difficult to develop when the on-the-ground support and commitment are there. The tie between real estate and hyperlocal as demonstrated by the purchase of a real estate agency by the Salt Lake City newspaper makes sense as a way to create alternative revenue streams to support community media efforts. The Breaking News Network of hyperlocal city sites is being built on a real estate network of brokerages and agents who see the value of creating a simple, hyperlocal community site. Each Breaking News city (i.e. Breaking San Francisco News) site is unique in that it aggregates and presents the best Twitter (and other appropriate RSS) feeds in each city so it filters the Twitter noise for the reader. The real estate community certainly recognizes the value; the Network was awarded “Most Innovative Media 2009” by leading real estate publisher Inman News earlier this month. The key idea behind owning the Breaking News city site for a real estate brokerage or agency is in the brand value of providing a forum of hyperlocal real time news to their community. And real estate marketing is built on breaking news on the housing market; these days, getting the real estate deal is predicated on immediate knowledge of the markets. Completely synergetic.

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  • Andy Freeman

    It may be too late, but juxtaposing “hype” and “news” isn’t going to help with credibility….

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  • Rob Levine

    >>>If the news people aren’t going to listen to either customers or potential customers because of who they are (or aren’t) they may run into trouble.

    I’m all in favor of listening to consumers of journalism! Without them, we (I, anyway) would be unemployed. But let’s listen to a variety of consumers – both tech-savvy and not. It seems foolhardy to pay quite so much attention to Craig, who, to my knowledge, has never engaged in much journalism himself.

  • Once we had the hype for interactive television at the beginning of the 1990s. I was at the Fraunhofer Institute then and we build a prototype for the state of the art of interactive television. When we examined the user experience and their expectation there was a big gap between the users wants and needs and what the technology could offer. Stuttgart was one of the places next to Orlando with an interactive television pilot. At that time itfailed.
    For the hyperlocal media I would suggest to do a pilot with close user experience research and this will give you good guidance on the envisioned business model and if it will sustain. New York, London or Zurich should be interesting metropol to test the model.
    I personally would go a step further and look at the whole media as a Life Resource Planning system like an ERP (Enterprise Resource System – SAP as an example. It is not only the news but the way how easy it is to react to it and organize once life especially in a large city. You read about a concert and could start the process on either reserving or booking and paying the ticket. You are working and thinking about lunch. Can you find out what the offerings are today for lunch and can reserve the table ? Ken Boucher offered in his comment some more examples on what expectations are there. Or you read about an event or an exhibition and you immediately book it directly with one click into your agenda with a map attached,etc. Why should this be provided by a software company and not come out of the new type of media corporation. A corporation where you do think print, channel and advertising rather than (igoogle) gadget, process and system….

    • Last sentence should read: A corporation where you do NOT think print, channel and advertising rather than (igoogle) gadget, process and system….

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  • The vitriolic discussion about Craig Newmark and non-journalists is discouraging. The implication is that only journalists can possibly contribute good ideas about the future of journalism. The fact is that we’re in trouble precisely because we journalists tend to talk only to one another. If we had been listening to our readers and advertisers all along, we wouldn’t be having this conversation. If Mr. Newmark or anyone else has a suggestion, I’m all ears.

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  • Valentina

    Jeff: I agree with you and, as a Communication student, I hope you are right! I consider myself an optimistic person and I have many ideas in the line of what you are saying. But, as uruguaian, I don´t know if what you say is reasonable for a country like ours. With some friends I am working on a project that, essentially, pretends to follow the line of adding journalism in order to present stories, guarantee the transparency of NGO´s and help with the promotion of unknown NGO´s. What do you think about it? Any suggestion? Do you think it could work? Thanks for your time! ValeQ

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  • Isn’t this the Cramer with the questionable track record? Just before the 2008 correction he told everyone to invest in banking stocks. We all know what happened…poof bye bye investments!

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