Using new media for old

Have to love this: English atheists – upset over an inflammatory (in many senses of the word) ad campaign on buses to warn nonbelievers of the hellfire of damnation – used the internet to raise money to buy ads on those same buses to assure the public that there’s probably no God, so “now stop worrying and enjoy your life.” They used the Guardian’s Comment is Free to kick off the campaign and hoped to raise 5,500 pounds but ended up raising 135,000. It’s very MoveOn: using the web to organize and raise money and then use old media.

: LATER: Just as I posted this, I saw that the Times of New York covered the story, giving the atheists even more bang for their buck.