Do I smell smoke? Is that a fiddle I hear?

The New York Times Monday media report completely buried the report of the worst newspaper ad revenue decline since 1950, when the NAA started measuring the number (which is to say, the worst decline ever). It’s on page C-7, given a mere four paragraphs. Granted, the news is a bit stale, having come out three days ago. Still, you’d think that the media section would have decided to give this more perspective.

I think the proper perspective is that we are at a full-blown, slippery-slope, accelerating-fall, watch-out-below crisis for the newspaper industry and professional journalism with it. It’s time for drastic thinking.