I’m delighted to tell you that I just got a contract to write a book: WWGD? – What Would Google Do?
I’m reverse-engineering Google, taking the lessons and rules I find in their singular success in the internet economy and applying them to other companies, industries, and institutions. And then I’ll pontificate about the greater importance of Google and links on society and life.
The book will freeze-dry onto paper many of the ideas we explore here. And I’ll continue to explore them here as I write. I decided to approach the book/blog relationship that way, rather than putting up finished chapters and asking you to react to them. It’s more interesting and more valuable to me to have a discussion about our experiences as part of the process. So I’m grateful, as always, for your sharing your thoughts, perspective — and corrections. That’s one of the lessons in the book: It’s a gift economy.
Considering all I’ve written here about the digital future of the book, it is ironic that I’m killing trees. I blame Seth Godin as my nudge-muse, who sat me down at lunch sometime ago and said I was a fool not to write a book because it is a vehicle to get ideas out (and get speaking engagements in). Seth’s only written three or four books since he gave me that advice. So I’m slow to pick up. But it’s good advice.
Of course, I’ll also be applying Google rules to books in the book.
The book was bought by Collins, an imprint of Harper-Collins. My editor is Ben Loehnen and my agent is Kate Lee at ICM. It’ll be out next spring.
Now I have to get to work.