I find it very strange that the billboards advertising Apolcalypto still put Mel Gibson’s name on top in big, possessive type. This could mean that Disney thinks America doesn’t care about his anti-Semitic rant. It could be they think that the controversy will sell his tickets, again. It could be that Gibson thinks this is redemption through advertising. Or maybe they saw the sales for Seinfeld after Michael Richard’s racist rant.
by Jeff Jarvis