The lesser of evils

Zero Boss has a great — unpaid — post about, which tries to clean up the PayPerPost model — slightly — by paying bloggers to review products but insisting that they reveal the payment and also insisting that advertisers pay for positive and negative reviews. It is still an attempt to buy our editorial voice. They may not tell us what to think but they tell us what to write about. Sorry. Still fails the smell test.

: I’m likely writing my Guardian column this week about all these pr kerfuffles and the new responsibility of pr. So please do add in your thoughts to these posts.