The real pop idol

I thought that I snagged the best possible boondoggle assignment in all journalism when People magazine sent me on a tour around America to find our best pizza.

But this beats that. Kristine Lowe in Oslo reports that a Danish media company assigned employees to buy sex from prostitutes and then rate them on the web.

“The idea was that the test should be enlightening, entertaining and naughty. However, many people found it unnecessarily offensive,” Hans Engell, Extra Bladet’s editor-in-chief, said in a press a release announcing that they would stop practicing this particular brand of ‘consumer journalism’ on the website in question.

I smell a reality show coming on.