Tear up the tracks and the business cards

Paul Conley goes to a confab of college media advisers (which, unfortunately, I couldn’t attend) and writes a frightening report on the attitude of some journalism students today who want to maintain the old and obsolete distinctions among media. I have been arguing that people in newsrooms must tear up their business cards, getting rid of their job descriptions as print or broadcast or new media. All media are new today. Conley makes it apparent that the same thing must happen in schools; we have to tear up the tracks:

Perhaps the strangest thing I’ve run into is what I’ve come to think of as the silo student. Kids keep handing me resumes that look like they were written 20 years ago. They mention the student newspaper, the yearbook and the college literary magazine. But they don’t mention Web sites, blogs, email newsletters, podcasts, html skills, citizen journalism projects, video, etc. And when I ask the students about their online experience, I get these weird responses. Lots of them tell me “I only want to work for a newspaper.” Lots of them say things like “I’m going to be a writer, not anything else.” Some seem genuinely perplexed and ask me if I think “most newspapers have Web sites?” or if “reporters need to do things on the Web?”

When I asked teachers what they thought about this, I found that they were as upset as I was by their students’ disconnect from the realities of media today. Teachers told me over and over again that their students were adamantly opposed to converging news operations at their schools. The print kids don’t like the TV kids; the Web kids don’t like the print kids, etc. The “cultures” don’t mix, so the products don’t mix and the students don’t develop multimedia skills. Remarkably, as one teacher pointed out, few print students actually “lived” in the world of old media. They all owned iPods. They snap photos with cell phones, communicate with Instant Messenger and join social-networking sites. Yet they expect to work in some sort of old-fashioned land of ink and paper. A number of teachers blamed the disconnect on their peers in college journalism programs. Many programs are dominated by older, established teachers who haven’t worked in the press for decades and have an open contempt for newer forms of media. And no doubt such elitist dinosaurs are helping to create a new generation of unemployable followers.