Fred Wilson reports that Intelliseek merges with Buzzmetrics and takes a majority investment from VNU Nielsen (which is, in turn, the subject of a takeover bid). To me, this means that measuring blogs and distributed media will matter more and more to advertisers and there will be a growing market for such analytics. It also is another indication of the big changes coming to the mix of ad dollars. Yes, we are ready for prime time.
Headshot
Social
