Fred Wilson reports that Intelliseek merges with Buzzmetrics and takes a majority investment from VNU Nielsen (which is, in turn, the subject of a takeover bid). To me, this means that measuring blogs and distributed media will matter more and more to advertisers and there will be a growing market for such analytics. It also is another indication of the big changes coming to the mix of ad dollars. Yes, we are ready for prime time.
by Jeff Jarvis