Web 2.0: Exec bloggers

Tim O’Reilly asks Sun’s Jonathan Schwartz about being probably the highest ranking corporate blogger. Says Schwartz: “Transparency is a competitive weapon.” He says that competitors spend a fortune on marketing and spend time on one-on-one interviews with the press; he prefers the blog. O’Reilly asks whether Sun’s attorneys read the blog before he posts; he says they wish they did but they don’t. O’Reilly confesses that he sometimes worries when he blogs that he’ll be telling his competitors too much, so he meters himself.

: Neglected to put up a link to Schwartz’s blog; it’s atop the list of Sun bloggers here.