Trendwatching, a newsletter, isn’t exactly ahead of the trends — blogs I read get there first — but they do excel at making up cutesy new names for trends and at gathering the evidence behind them. To the small-is-the-new-big phenom enabled by the internet, Trendwatching attaches the label “minipreneur: a vast army of consumers turning entrepreneurs; including small and micro businesses, freelancers, side-businesses, weekend entrepreneurs, web-driven entrepreneurs, part-timers, free agents, cottage businesses, seniorpreneurs, co-creators, mompreneurs, pro-ams, solopreneurs, eBay traders, advertising-sponsored bloggers and so on.”
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