Small is the new big, continued

Trendwatching, a newsletter, isn’t exactly ahead of the trends — blogs I read get there first — but they do excel at making up cutesy new names for trends and at gathering the evidence behind them. To the small-is-the-new-big phenom enabled by the internet, Trendwatching attaches the label “minipreneur: a vast army of consumers turning entrepreneurs; including small and micro businesses, freelancers, side-businesses, weekend entrepreneurs, web-driven entrepreneurs, part-timers, free agents, cottage businesses, seniorpreneurs, co-creators, mompreneurs, pro-ams, solopreneurs, eBay traders, advertising-sponsored bloggers and so on.”

  • Andy

    I’m subscribed to the Trendwatching newsletter and enjoy reading it. Could you mention a few of those blogs that “get there first”? Thanks.

  • I’d start with Seth Godin and AdRants, to name two. On a much more meta (or is that macro?) level, I’d try out Bubble Generation.

  • Andy

    Thanks! Godin is already a frequent read but the other two were new to me.

  • Ted

    Tuesday’s New York Times, at least the version published here
    in Chicago, also contained a section on this trend. It appears
    that venture capitalists are taking note and don’t want to be
    left behind. [apologies to Dr. Tim LeHaye]

    Most interesting to me was the sidebar on why many small
    companies avoid having more than 14 total employees. This
    is to avoid what they consider to be onerous Federal regulations.