Giving a damn
: Go read Seth Godin’s two posts on companies that don’t have to care and companies that care. This is also about an apparently inevitable shift companies and even industries go through: In Seth’s example, it is planes, trains and automobiles: airlines are the buses of today. They don’t care. See also FedEx turning into the Post Office of today because they’re thinking about their cost structure instead of their customers. See also Apple preferring to end up in court with its customers than in a community.
Used to be, our only defense against these companies that grow so big they con’t have to or can’t care anymore was to wait for them to go out of business and hope that another, better company rose from the ashes. But now — in cases where the product can be digital and not bound by atoms — we the people have the chance to build new and better competition. I’m working on a longer post on that: small is the new big. Later…
