Consumer-controlled advertising
: Ross Mayfield (who just raised more money for SocialText… congratulations!) reports that consumer-controlled, sell-side, publisher-driven (whatever the hell we’re going to call it) advertising is arriving in France with Les Influencers, which isn’t about money changing hands (yet) but is about people recommending what they like. And the brain behind this leaves a comment explaining more and revealing that they’re working on the flipside: Demandeurs.net.
