(Unfortunately in-)frequently asked questions
: The Media Center — the real forward thinkers and nudgers in the news business — asks a few great questions in their latest brief tome (a pdf):
OLD QUESTION: What is the future of newspapers?
REALLY ASKING: Will editors and reporters have jobs in five years?
SHOULD ASK: How is a connected society informed? Whatís paper got to do with it? What future are newspapers and TV networks creating? What story do they represent?
OLD QUESTION: Whatís the no-kidding business model for newspaper companies?
REALLY ASKING: Do we really trust this Internet thing?
SHOULD ASK: Which business models enabled by the Internet and mobile, digital technologies best serve an informed, connected society? Can news enterprises reimagine their businesses?
OLD QUESTION: How do we make money?
REALLY ASKING: How do we continue doing what weíve always done, maintain high margins, and control markets?
SHOULD ASK: What are alternatives to the advertising subsidy? What business models can capitalize journalism-based businesses? What is the value proposition for new forms of journalism?
OLD QUESTION: From where will journalism come?
REALLY ASKING: Do we really trust other citizens with journalism?
SHOULD ASK: How will a generation of talented storytellers use multiple forms of media to create and share stories that are relevant to the citizens of an always-on world?
