Exploding TV
: More evidence of TV’s explosion in a Deloitte report:
The report, “Television Networks in the 21st Century: Critical Mass in a Fragmenting World,” argues that the model of a few dominant network channels — funded by advertising — has long been disappearing and may soon be gone for good. However, these changes also create new opportunities — for networks that can evolve into a multi-dimensional, highly adaptable, customer-focused model. They also are expected to result in a variety of innovative products and services for consumers.
“…Networks will no longer attract mass audiences, and therefore they won’t be able to charge premiums to advertisers. Their legacy business model will no longer be viable.” [said Kern, Deputy Managing Principal, U.S. TMT group].
“However, there is also good news,” said Kern. “Demand for content is exploding in all forms of media, and this creates significant opportunities….”
