: Seth Godin couldn’t figure out what this ad was about. I, too, stared at it in the subway. “Goodbye stickiness. Hello movement,” it says as Scooby-Do’s Velma takes off her glasses and gives a satisfied — nay, glowing — grin. A new 10W30 condom? Exlposive new laxative? Seth wonders, eyeglass grease? But it’s from Dove. Weird.