Say it ain’t so
: Andrew Sullivan is quitting blogging, at least for now, to finish a book and travel. Was it something we said?
: It’s interesting from a distance that Andrew built up traffic and links — the most valuable commodity of the age: a brand — and now fritters it away. On the one hand, one might think that he’d hand over the blog to guest writers (as he has done on a shorter term). But that’s the odd thing about this new world: The brand is him and would you want people taking over your brand when it’s you (or would you want to toil under another person’s brand?). It’s our blog equivalent of the Martha Stewart person-as-brand question (but at least he’s not going to jail).