Boss blogs

Boss blogs

: Seth Godin gives good advice to CEOs wanting to jump on the blogging trend train:

Here’s the problem. Blogs work when they are based on:




Pithiness and


(maybe Utility if you want six).

Does this sound like a CEO to you?

Short and sweet, folks: If you can’t be at least four of the five things listed above, please don’t bother.

The same advice holds for big media blogs, advertiser blogs, brand blogs, PR blogs, politician blogs….

Blogs are the printing press of the people. The elite already have their press.