Posts from October 7, 2004

Web 2.0: Kim Polese

Web 2.0: Kim Polese

: She introduces her new company, SpikeSource. “What happens when Web 2.0 meets enterprise IT.” She lists entire countries now kicking Microsoft out to go open source. She says companies are moving to run their entire operations on open source. The nirvana of object-oriented, reusable software has arrived.

“Web 2.0 arrived when demand began to supply itself.”

She says IT guys are the unsung heroes of corporations. They are bringing in open source. But they are “drowning in component choices.”

The rules of open source: nobody owns it, everybody can use it, and anybody can improve it.

“Innovation is moving to a new lawyer.”

“What kind of company assembles software that Ford did for cars or Dell did for hardware… well, we do.” Aha. The point. They are building an automated system for assembling software.

The company has been in incubation at Kleiner Perkins for 18 months. She came on as CEO two months ago. They are coming out of stealth mode today. They are going live with a public beta in December.

She says there will be a time when any application you can conceive of — even an airline reservation system — can be built from open-source software elements.

Web 2.0: Lawrence Lessig

Web 2.0: Lawrence Lessig

: He recalls slam a slam review of his last book from Fortune. “What did he do? What he did was to take my words, my creativity, with his own…” He calls the review a “right to remix without permission from anyone.”

“That world of text knows this freedom well… ” He goes beyond text to the gray album and a $218 movie that could have won Cannes and a Peanuts remix and political digital fun.

This is remix culture. “No longer just a broadcast democracy but a bottoms up democracy, no longer just a New York Times democracy but a blog democracy… This is the architecture of this form of creativity.”

He says the laws have “massively changed.” Before 78, copyright was opt-in; now it is opt-out.

He goes into the case of Greenwald and his attempt to get a clip of Bush from NBC and says it is made worse by media consolidation.

“I have no patience for people who file-share illegally,” he says. But he says we go overboard in trying to deal with that, teaching children to remix Shakespeare but not Lucas.

Lessig is, as I’ve long been told, incredibly impressive at this. He is compelling and convincing. But I still want someone smarter than me to spar with him to cut through some of the rhetorical flash and demonizing to hear the other side that does exist and to get closer to solutions. I’m very impressed with Lessig. He is swaying me on the need to protect remixing (though I disagree with the assumption that all creativity depends on remixing). But there is also a need to protect owners of creation. I want to hear both sides together. Debate is more informative than lecture, even if it is from the PowerPoint impressario.

Web 2.0: Mozilla

Web 2.0: Mozilla

: Brendan Eich of Mozilla brags about growing marketshare of Firefox (in Germany it’s up to 20 percent). He says having to download it is a problem and they’re working on other distribution mechanisms.

He says “the web has made it pretty hard to pull another Windows off.” Looking at Microsoft’s Longhorn, he asks whether waiting two years for the features it offers will be worth it.

Web 2.0: Craig et al

Web 2.0: Craig et al

: Craig Newmark of Craig’s List comes out with his CEO, Jim Buckmaster. “I’m going to be spokesmodel to exploit my George Costanza-like glamour.”

Buckmaster says it’s a site where people “ask Craig to help them with their everyday lives.” He also said it’s “the ultimate newcomers’ guide.”

Craig stands next to Buckmaster… on a milk carton.

They’ve hired their first PR person.

He introduces Craig: “The topic of our talk tonight is something about nerd values and speaking of nerds….”

A simple screen (html, no powerpoint) says:

lessons learned

: nerd values, the golden rule, a culture of trust

: a public commons, community of self-moderation, extreme user-centrism

: the ironies of unbranding, demonetizing & uncompeting

: social capital – the importance of user success sories

: appropriate technology and other lesons from open source

: a litmus test of light-weight business models

: stepping off the treadmill of internet time

Buckmaster: “users run the site for us.”

They are charming, easygoing, droning, nerdy, unassuming guys. And they are doublehandedly revolutionizing an industry — namely, the local advertising industry, aka newspapering.

Web 2.0: Platform

Web 2.0: Platform

: At a gabber about the technical platform, Kevin Lynch of Macromedia said that what we’ve really seen has not been convergence — eventhing coming onto one platform — but divergence: content and communication happening on any device of our choice.

I like that. It’s beyond-the-remote-control.

Adam Bosworth of Google keeps emphasizing simplicity and universality. The hallmark of the platform will be that any 12-year-old will use it. (Well, actually, the 12-year-old in my house is the one who teaches me how to use platforms and applications.)