by Jeff Jarvis
: Seth Godin talks to a TV guy about a world with ever-more channels:
What happens, I asked, when Tivo has Java and TCP/IP and there’s a million channels?
The people in the TV business can’t imagine this. They can’t imagine a world where there might be 20 A&E networks, or where there might be a channel just for shows on how to build a model airplane.
XM radio and the Net just increased the number of radio stations by a factor of 100.
And today the NY Times reports that 175,000 books are published every year. And rising.
And we just hit 3,000,000 blogs, up from 100 five years ago.
The number of channels for just about anything keeps going up. The number of GOOD channels, where good means a built in high traffic audience that is non-discerning, keeps going down. The number of good newspaper PR outlets is down to a handful. The number of retailers with shelf space that really matters is tiny. Yes, you can get your thing out there. No, you can’t expect that distribution (or carriage, as they say in TV) is going to make you successful.
In other words, owning a printing press is not such a big deal. Knowing the buyer at Bed Beth & Beyond isn’t much better.
In Detroit last week, I called blogs the scarcity killer.
: Well, the good news is that The New York Times finds something good happening in Iraq and actually credits Americans and even puts it on page one. The bad news is that it’s backhanded in the compliment (my emphases) in this story about Americans helping to dig a well for a town that never had one:
As a convoy of big armored vehicles picked their way, rut by rut, over the village’s zigzagging lanes toward the well, the dubious scene easily evoked the skepticism that has dogged the rebuilding effort all over the country.
But then a villager named Rabaa Saleh, standing among the swarms of children who had run out to meet the vehicles, gave his view of the proceedings.
“It makes people think good things are on the way,” Mr. Saleh said through a translator. “When this well is done, each time somebody takes a drink of water they will say the Americans did something good.”
Still, while local citizens like Mr. Saleh say they appreciate the work and are willing to credit Americans for paying for it, they often do not want to see Western faces at the projects themselves, fearing terrorist attacks and general hostility from ordinary Iraqis.
Want some more good news? Try Spirit of America.
Who’s up to what
: Rafat Ali’s digital jobs blog continues to be a good source of business intelligence, as well as good jobs. Lately:
: Coke is hiring an interactive brand manager. More money leaves TV and plops here.
: The NY Daily News is hiring a new media manager.
: MarketWatch is hiring a content manager in New York.
: AOL is hiring a VOIP director. Does this mean they’ll compete with their friends in cable?
: Macromedia is hiring a program manager for mobile. Flash on the go!