Posts from July 15, 2004

Eisner’s review

Eisner’s review

: Disney dictator Michael Eisner tells a conference that he likes Fahrenheit 9/11.

Opinions re opinions

Opinions re opinions

: I’m probably the last to see it this morning but in case I’m not and you are… did you see the NY Times editorial this morning lauding the inclusion of bloggers at the Democratic convention… without even the condescension and snarkiness I might have anticipated. The Times laments the old days, long gone, of unpredictable conventions (before politicians were smart enough to manipulate the news by controlling the event):

… All the more reason to hope, then, that this year’s one potentially risky innovation

Marketing, marketing everywhere…

Marketing, marketing everywhere…

: Fox is signing deals with malls to market its movies, says the Wall Street Journal.

In a typical campaign, shoppers will be bombarded with advertisements for the latest Fox movie on everything from huge banners in the garage to tray liners in the restaurants. In some cases, characters from the studio’s movie will wander around the malls; in others, retailers will give away premiere tickets to loyal customers. Teens will be one of the main targets.

Fox’s “I, Robot,” which opens tomorrow, is the first movie promoted under the partnership. Four-by-six-foot banners of the star, Will Smith, are dangling from mall ceilings. Double-sided stickers adorn store windows, posters hang in elevators and alongside escalators, and various ad placements appear in food courts.

Smart: going to where the people are to market. I’d do a similar deal with airports; I spent five hours in one yesterday and would have considered trailers an entertaining distraction.

I’ve actually come to appreciate the Captivate screens now in elevators everywhere. It’s hardly a reliable place to get my news. But it gives me the weather and the Dow and a few headlines and most important, it gives me a place to look and something to do rather than accidentally ending up in a conversation with an elevatormate.

So there’s a marketing strategy: Grab my attention when I dread the attention of human beings: on commuter trains, in airports, in the DMV?

: Speaking of movie marketing, one of the interesting things Jerry Yang said yesterday (he pretty much reminisced and rambled) was how Yahoo helps movie studios market movies, taking the data the service collects on trailer viewership and advising them on distribution, marketing, and even DVD release.

Five-oh-no

Five-oh-no

: Won’t dwell on it but today’s the five 5-0 for me. Can’t say the beard’s prematurely gray, damnit, anymore, I guess.

Happy trails to me

Happy trails to me

: Not that you should continue to care about my travel trevails but I arrived home tonight after witnessing many canceled flights and spending many hours in the airport and watching much Northwest confusion due to its computer glitch. That was all bad enough.

But the people on the plane smelled. Smelly feet to the right. Smelly feet behind. Heavy dose of garlic ahead. And that was bad enough.

But they were apparently too fat, too. We finally taxied out almost two hours late and then parked and then mysteriously had to go back to the gate. We were 11 people too heavy. People volunteered to leave (not the last four people who got on, who were each the size of a yacht). We lightened the load, which is better to do on the ground than in the air, and we were on our way. Midnight. Home.