More exploding TV
by Jeff Jarvis
Twenty-four out of 60 million got mad enough to write letters and launch an investigation, and now the Brit government says I expressed opinions not buttressed by the truth.
This is not so. My opinions about this major Brit media outfit are entirely buttressed by the truth, and they know it… which is what makes them so mad.
The Guardian newspaper in Britain now says this particular “My Word” from last January was so incendiary it “shocked many in the U.K.”
I can’t imagine that’s accurate. I shocked many in the U.K.? How is that possible if they listen to and believe their major media outlet, which routinely trashes Americans, the American president, the American military and American policy?
That is what is truly shocking, and I suspect that even though 24 Brits complained, the vast majority knows that all the nasty things the major media outlet says about us cannot be true.
The power of advertising
: At the end of lunch with MeetUp‘s Scott Heiferman today, we were impressed that the restaurant put a card in with the bill urging us to vote for this place in a CitySearch poll. Scott and I had just been talking about the power of local advertising.
But then we looked at the table and realized that we’d been sitting there talking for well over an hour and ignoring a sizable (3×5) card sitting right there on the table advertising the exact same poll and we hadn’t even noticed. So much for the power of that advertising.
Scott took a picture to memorialize the moment on his fotolog.
: Marketwatch’s Bambi Francisco tries to use Google air to blow up a bubble for Plaxo. Yeah, sure, that’ll be a huge IPO: A service that has managed to piss off most of the Internet and separate friend from friend. I never response to a Plaxo email. I see no end of posts telling people how to keep those damned Plaxo emails from coming. No one I know trusts Plaxo with their names and addresses. Yeah, that’ll be a huge IPO. Just as big as Pointcast!
There’s at least copper in them thar hills
There are quite a few media buyers who end up here for one reason or another. I have this message for them: If you’re not considering advertising on blogs that deal with topics of interest to your clients and their target audiences, you’re doing your client a disservice. Put down the @Plan runs and the MRI crosstabs for a sec and take a calculated chance for your clients. It will pay off. Relevance is one of the prime drivers of success in online advertising. Blogs have dedicated audiences that come back again and again to consume quality topical content. Your client wants to be associated with such editorial environments (or at least they should). Propose a small test with a blog, gauge its success, and you’ll likely find it to perform particularly well….
I think blog advertising will be a force to be reckoned with eventually, but it’s going to take some time. First, blogs need to get on the radar screens of major marketers with money to spend. Then it’s going to take some time for them to engage in small-scale testing before they make serious commitments. My advice to the blog community is to be patient and to keep doing what you’re doing. Content truly is king, and as blogs draw more eyeballs away from mainstream news and topical sites, the dollars will follow the eyeballs.
Now those are words of encouragement.