They call it reverse publishing
: I wouldn’t call it that, but I heard an executive call online-to-print “reverse publishing” the other day. And Harry tells us that’s what an Italian paper is going to do in a most inventive way: Bloggers there will be able to mark posts to submit to the paper for possible publication. Now that’s listening to the audience. That shows you care what the audience has to say. That gives you compelling and fresh content. And, by the way, it’s free content! Everybody wins.
by Jeff Jarvis